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Questions and Answers
Which of the following is important for achieving competitive advantage in strategic marketing?
Which of the following is important for achieving competitive advantage in strategic marketing?
- Comparing yourself to the competition
- Acquiring marketing assets
- Building on core competencies (correct)
- Focusing on weaknesses
What is the focus of the resource-based view of the firm (RBV) of competitive advantage?
What is the focus of the resource-based view of the firm (RBV) of competitive advantage?
- Next generation products
- Strengths and weaknesses (correct)
- Marketing capabilities
- Current marketing assets
What are marketing assets in strategic marketing?
What are marketing assets in strategic marketing?
- Skills and processes in which you excel
- Processes that deploy assets
- Potential marketing resources
- Resource endowments (correct)
What are marketing capabilities in strategic marketing?
What are marketing capabilities in strategic marketing?
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What does the term 'exploitable marketing assets' refer to in strategic marketing?
What does the term 'exploitable marketing assets' refer to in strategic marketing?
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