5 Questions
Which of the following is important for achieving competitive advantage in strategic marketing?
Building on core competencies
What is the focus of the resource-based view of the firm (RBV) of competitive advantage?
Strengths and weaknesses
What are marketing assets in strategic marketing?
Resource endowments
What are marketing capabilities in strategic marketing?
Processes that deploy assets
What does the term 'exploitable marketing assets' refer to in strategic marketing?
Current, potential, and defensibly unique assets
This quiz will test your knowledge on the basics of strategic marketing and the strategic marketing orientation. Learn about the resource-based view of the firm and how to manage strategic capabilities to achieve competitive advantage. Explore the importance of building on core competencies to gain a competitive edge.
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