Mastering Sales Presentations
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Questions and Answers

What is the main goal of a sales presentation?

  • To discuss the competition
  • To convince the customer to buy the product
  • To sell the product to the customer (correct)
  • To provide knowledge about the product
  • What is the purpose of the trial close in a sales presentation?

  • To introduce the competition
  • To provide additional product information
  • To negotiate the price with the customer
  • To gauge the customer's interest and readiness to buy (correct)
  • What is the role of beliefs in the sales presentation process?

  • To compare the product with competitors
  • To provide factual information about the product
  • To convince the buyer to make an immediate purchase
  • To develop a positive attitude towards the product (correct)
  • At which stage of the mental buying process does the buyer move to conviction?

    <p>After developing positive beliefs towards the product</p> Signup and view all the answers

    What is the recommended approach for handling discussion of the competition during a sales presentation?

    <p>Acknowledge the competition and focus on the unique value of your product</p> Signup and view all the answers

    During the sales presentation, the buyer has already been asked to buy the product

    <p>False</p> Signup and view all the answers

    The purpose of the trial close is to determine if the buyer is ready to make a purchase decision

    <p>True</p> Signup and view all the answers

    The sales presentation mix elements include product, price, place, promotion, people, and process

    <p>False</p> Signup and view all the answers

    The main goal of the sales presentation is to provide knowledge through FABs, marketing plan, and business proposal

    <p>False</p> Signup and view all the answers

    Beliefs result in a desire (or want) for the product in the sales presentation process

    <p>True</p> Signup and view all the answers

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