Mastering Sales Presentations

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What is the main goal of a sales presentation?

To discuss the competition

To convince the customer to buy the product

To sell the product to the customer (correct)

To provide knowledge about the product

What is the purpose of the trial close in a sales presentation?

To introduce the competition

To provide additional product information

To negotiate the price with the customer

To gauge the customer's interest and readiness to buy (correct)

What is the role of beliefs in the sales presentation process?

To compare the product with competitors

To provide factual information about the product

To convince the buyer to make an immediate purchase

To develop a positive attitude towards the product (correct)

At which stage of the mental buying process does the buyer move to conviction?

After developing positive beliefs towards the product Signup and view all the answers

What is the recommended approach for handling discussion of the competition during a sales presentation?

Acknowledge the competition and focus on the unique value of your product Signup and view all the answers

During the sales presentation, the buyer has already been asked to buy the product

False Signup and view all the answers

The purpose of the trial close is to determine if the buyer is ready to make a purchase decision

True Signup and view all the answers

The sales presentation mix elements include product, price, place, promotion, people, and process

False Signup and view all the answers

The main goal of the sales presentation is to provide knowledge through FABs, marketing plan, and business proposal

False Signup and view all the answers

Beliefs result in a desire (or want) for the product in the sales presentation process

True Signup and view all the answers

Mastering Sales Presentations

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Questions and Answers

What is the main goal of a sales presentation?

What is the purpose of the trial close in a sales presentation?

What is the role of beliefs in the sales presentation process?

At which stage of the mental buying process does the buyer move to conviction?

What is the recommended approach for handling discussion of the competition during a sales presentation?

During the sales presentation, the buyer has already been asked to buy the product

The purpose of the trial close is to determine if the buyer is ready to make a purchase decision

The sales presentation mix elements include product, price, place, promotion, people, and process

The main goal of the sales presentation is to provide knowledge through FABs, marketing plan, and business proposal

Beliefs result in a desire (or want) for the product in the sales presentation process

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