Sales Presentation Techniques
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Questions and Answers

What is the purpose of developing a suitable presentation for each client?

  • To impress prospects and trigger their interest in the offerings (correct)
  • To minimize the interaction time with the client
  • To speed up the sales process by rushing the client
  • To showcase the product without focusing on the client
  • Which of the following is essential during the initial approach to a client?

  • Immediately discussing pricing options
  • Displaying a variety of unrelated products
  • Providing a detailed history of the company
  • Making a strong first impression to spark interest (correct)
  • What should be the primary focus of a sales presentation?

  • Highlighting the pricing of various products
  • Clearly communicating the product features and their benefits (correct)
  • Discussing the operational aspects of the company
  • Demonstrating how the product works in general
  • How should a salesperson respond to objections raised by a client?

    <p>By listening to concerns and providing thoughtful solutions (D)</p> Signup and view all the answers

    What is indicated by the trial close in the sales process?

    <p>The client may be ready to finalize the purchase (D)</p> Signup and view all the answers

    What common objection could a salesperson encounter regarding pricing?

    <p>A competing product is available at a lower price (C)</p> Signup and view all the answers

    What is an effective strategy for keeping a client engaged during a presentation?

    <p>Involve the client by tailoring the content to their specific needs (B)</p> Signup and view all the answers

    Which of the following actions should a salesperson avoid during the handling of objections?

    <p>Dismissing criticisms about product pricing (C)</p> Signup and view all the answers

    Which of the following methods can be used to approach a prospect effectively?

    <p>Using the premium method (C)</p> Signup and view all the answers

    What is the primary purpose of a presentation in sales?

    <p>To communicate the product message effectively (D)</p> Signup and view all the answers

    Which closing technique involves creating an urgent demand for the product?

    <p>Standing Room Only Close (C)</p> Signup and view all the answers

    What should a salesperson do when a prospect raises objections during a presentation?

    <p>View them as an opportunity to engage further (B)</p> Signup and view all the answers

    What are the key elements that guide first impressions when approaching a prospect?

    <p>Attitude, behavior, and opening lines (C)</p> Signup and view all the answers

    Which presentation method focuses on identifying customer needs?

    <p>Need satisfaction approach (B)</p> Signup and view all the answers

    What is the purpose of prospecting in personal selling?

    <p>To identify potential customers with needs (C)</p> Signup and view all the answers

    What is a critical step before following up with existing sales?

    <p>Ensure proper product delivery and customer satisfaction (B)</p> Signup and view all the answers

    Which strategy is crucial in the preparation phase of personal selling?

    <p>Gathering information about the customer (C)</p> Signup and view all the answers

    Which of the following steps is essential in establishing objectives during a sales call?

    <p>Determining the flow of communication (A)</p> Signup and view all the answers

    What is an essential skill during the presentation phase of personal selling?

    <p>Delivering a clear and engaging message (B)</p> Signup and view all the answers

    Which of the following best describes an effective sales approach?

    <p>Building rapport and understanding customer needs (A)</p> Signup and view all the answers

    How should objections be handled during a sales interaction?

    <p>By addressing objections with understanding and solutions (C)</p> Signup and view all the answers

    What defines a prospect in the context of personal selling?

    <p>A potential customer with need, ability to pay, and desire (C)</p> Signup and view all the answers

    Which of the following is an example of technical selling?

    <p>Providing guidance to doctors about a new medication (D)</p> Signup and view all the answers

    What differentiates B2B selling from B2C selling?

    <p>B2B involves transactions between businesses (A)</p> Signup and view all the answers

    Flashcards

    Presentation

    A sales presentation should engage the client, highlighting product features and benefits, and addressing client needs.

    Approach

    The initial contact with a potential customer, lasting about two minutes, focusing on a strong first impression, presenting product or addressing client need.

    Handling objections

    Addressing client concerns or questions about the product, services, or prices and finding solutions.

    Closing the sale

    The stage where a sale is finalized; involves trial closes and understanding customer readiness.

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    Sales presentation

    A comprehensive explanation of the product or service for a client, to encourage them to purchase.

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    Client needs

    Understanding a client's specific needs is important for tailoring a successful presentation.

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    Trial Close

    A technique to gauge the client's readiness to buy by strategically asking questions on price, model selection or after-sale service.

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    Objections

    Concerns raised by the client regarding the product, price, or other aspects, and requires thoughtful responses from the salesperson.

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    Prospecting

    Identifying potential customers who have a need, the ability to pay, and a desire for your product or service.

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    B2B

    Selling industrial products or services to other businesses, focusing on how your product helps them produce their own goods or services.

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    B2C

    Selling products to individuals for their own personal use, direct to consumers.

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    Push Strategy

    Salespeople actively present and promote the product to consumers, emphasizing its features and benefits to persuade them to buy.

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    Missionary Selling

    Educating individuals who influence buying decisions, like medical professionals, to recommend your product to others.

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    Inside-Order Taker

    A salesperson who primarily works behind a counter in a retail store, fulfilling customer requests and taking orders.

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    Outside-Order Taker

    A salesperson who visits wholesalers and retailers to take orders and support them in their selling activities.

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    Technical Selling

    Providing technical advice and assistance as part of the sales process, highlighting the product's technical features and how they benefit the customer.

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    Prospect File

    A record of key people involved in a decision-making process for a sales opportunity.

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    Sales Call Objectives

    Specific goals for a sales call, guiding the flow of communication.

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    Presentation Methods

    Techniques for conveying product information to convince a prospect to buy.

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    Approaching a Prospect

    The initial contact stage focusing on first impressions through appearance, attitude, and opening lines.

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    Presentation Approach (Canned)

    A memorized sales presentation.

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    Presentation Approach (Needs Satisfaction)

    Tailoring the presentation to the customer's specific needs.

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    Closing Techniques

    Methods for persuading the prospect to make the purchase.

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    Study Notes

    Block 1 Personal Selling and Sales Management

    • BCOS-186 course
    • Designed to teach personal selling and sales management concepts
    • Block 1 introduces the concept of personal selling, salesmanship, sales management, and sales force
    • Four units in this block
    • Unit 1: Introduction to Personal Selling (personal selling concept, importance and challenges, types, roles)
    • Unit 2: Salesmanship (meaning, importance, role, attributes of a good salesman, types)
    • Unit 3: Sales Management (concept of sales management, salesmanship and sales management differences, latest trends)
    • Unit 4: Sales Force Management (organizing sales, recruitment, selection, training, and compensation)

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    Description

    This quiz covers essential aspects of sales presentations, including client engagement, handling objections, and effective closing techniques. Test your knowledge on how to tailor presentations to meet client needs and successfully navigate the sales process.

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