Sales Presentation Techniques

A sales presentation should engage the client, highlighting product features and benefits, and addressing client needs.

The initial contact with a potential customer, lasting about two minutes, focusing on a strong first impression, presenting product or addressing client need.

Addressing client concerns or questions about the product, services, or prices and finding solutions.

The stage where a sale is finalized; involves trial closes and understanding customer readiness.

A comprehensive explanation of the product or service for a client, to encourage them to purchase.

Understanding a client's specific needs is important for tailoring a successful presentation.

A technique to gauge the client's readiness to buy by strategically asking questions on price, model selection or after-sale service.

Concerns raised by the client regarding the product, price, or other aspects, and requires thoughtful responses from the salesperson.

Identifying potential customers who have a need, the ability to pay, and a desire for your product or service.

Selling industrial products or services to other businesses, focusing on how your product helps them produce their own goods or services.

Selling products to individuals for their own personal use, direct to consumers.

Salespeople actively present and promote the product to consumers, emphasizing its features and benefits to persuade them to buy.

Educating individuals who influence buying decisions, like medical professionals, to recommend your product to others.

A salesperson who primarily works behind a counter in a retail store, fulfilling customer requests and taking orders.

A salesperson who visits wholesalers and retailers to take orders and support them in their selling activities.

Providing technical advice and assistance as part of the sales process, highlighting the product's technical features and how they benefit the customer.

A record of key people involved in a decision-making process for a sales opportunity.

Specific goals for a sales call, guiding the flow of communication.

Techniques for conveying product information to convince a prospect to buy.

The initial contact stage focusing on first impressions through appearance, attitude, and opening lines.

A memorized sales presentation.

Tailoring the presentation to the customer's specific needs.

Methods for persuading the prospect to make the purchase.