Mastering Promotion and IMC

Sales promotion

Public relations

Advertising

Direct marketing (correct)

To coordinate all touch points for consistent brand image (correct)

To create separate campaigns for each form of promotion

To develop cohesive websites, sales promotions, print advertising, and radio

To hire different agencies for each campaign

A consumer's contact with the product or brand (correct)

An agency hired by the company

A form of promotion

A challenge faced by companies

<p>Lack of cohesive campaigns</p> Signup and view all the answers

<p>To create a consistent image for the product or brand</p> Signup and view all the answers