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Questions and Answers
Which form of communication is NOT mentioned in the text?
Which form of communication is NOT mentioned in the text?
- Sales promotion
- Public relations
- Advertising
- Direct marketing (correct)
What is the purpose of Integrated Marketing Communications (IMC)?
What is the purpose of Integrated Marketing Communications (IMC)?
- To coordinate all touch points for consistent brand image (correct)
- To create separate campaigns for each form of promotion
- To develop cohesive websites, sales promotions, print advertising, and radio
- To hire different agencies for each campaign
What is a touch point in marketing?
What is a touch point in marketing?
- A consumer's contact with the product or brand (correct)
- An agency hired by the company
- A form of promotion
- A challenge faced by companies
What is the main challenge of traditional marketing?
What is the main challenge of traditional marketing?
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What is the purpose of coordinating all touch points in IMC?
What is the purpose of coordinating all touch points in IMC?
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