Mastering Sales Promotion

• A marketing technique used to increase the long-term effects of a product
• Various incentives and techniques aimed at achieving immediate or short-term effects (correct)
• A strategy to decrease the value of a product in order to attract consumers
• A method to reduce the overall cost of a product

• To increase the value of the product (correct)
• To create long-term effects
• To reduce the cost of the product
• To decrease the demand for the product

• When they offer additional incentives to purchase a brand or product (correct)
• When they decrease the value of their products
• When they offer long-term incentives
• When they aim for long-term effects