Mastering Sales Promotion

A marketing technique used to increase the long-term effects of a product

Various incentives and techniques aimed at achieving immediate or short-term effects (correct)

A strategy to decrease the value of a product in order to attract consumers

A method to reduce the overall cost of a product

To increase the value of the product (correct)

To create long-term effects

To reduce the cost of the product

To decrease the demand for the product

When they offer additional incentives to purchase a brand or product (correct)

When they decrease the value of their products

When they offer long-term incentives

When they aim for long-term effects