Mastering Product Promotion
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Questions and Answers

What should you focus on if you don't have a strong USP?

  • Ignore customer preferences
  • Emphasize uniqueness at all costs
  • Communicate benefits (correct)
  • Overcomplicate the message

    • Why does the text advise against trying too hard to be unique?

  • To discourage competition
  • To conform to industry standards
  • To discourage creativity
  • To avoid neglecting the audience (correct)

    • What is emphasized when conveying the value on offer?

  • Clarity and simplicity (correct)
  • Length and detail
  • Complexity and ambiguity
  • Uniqueness and novelty

    • How can a company stand out according to the text?

    <p>With straight-talking copy (B)</p> Signup and view all the answers

    What can compel the audience to switch according to the text?

    <p>A special offer (A)</p> Signup and view all the answers

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