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Questions and Answers
What should you focus on if you don't have a strong USP?
What should you focus on if you don't have a strong USP?
- Ignore customer preferences
- Emphasize uniqueness at all costs
- Communicate benefits (correct)
- Overcomplicate the message
Why does the text advise against trying too hard to be unique?
Why does the text advise against trying too hard to be unique?
- To discourage competition
- To conform to industry standards
- To discourage creativity
- To avoid neglecting the audience (correct)
What is emphasized when conveying the value on offer?
What is emphasized when conveying the value on offer?
- Clarity and simplicity (correct)
- Length and detail
- Complexity and ambiguity
- Uniqueness and novelty
How can a company stand out according to the text?
How can a company stand out according to the text?
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What can compel the audience to switch according to the text?
What can compel the audience to switch according to the text?
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