Architecture Business Practices

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Questions and Answers

What primary benefit does the PRIME-SUBCONTRACTOR relationship provide to the owner in design-build projects?

It provides single point responsibility and accountability.

What does Article II, Section 3.4 of the 2006 Code of Ethical Conduct state regarding advertisements?

It prohibits paid advertisements and misleading publicity.

In the traditional design-bid-build method, who is typically hired to develop the design?

An Architect is hired to develop the design and prepare construction documents.

What is a key action architects can take to advance public knowledge of their function?

They can write books or contribute to publications. Signup and view all the answers

What marketing strategy is highlighted as essential for architects apart from traditional methods?

Public speaking and attending events are vital marketing strategies. Signup and view all the answers

Why is building brand awareness critical for architects?

It helps create a strong, consistent visual identity that resonates with the target audience. Signup and view all the answers

What type of services can architects use to generate leads?

Lead generation services are prominently used by architects. Signup and view all the answers

Can architects receive remuneration for participating in seminars or workshops?

Yes, they may receive remuneration or honorarium for such undertakings. Signup and view all the answers

What must architects avoid in their public communications according to the ethical guidelines?

They must avoid self-laudatory and exaggerated publicity. Signup and view all the answers

What is one of the most prominent methods for lead generation mentioned?

Cold calling is one of the most prominent methods. Signup and view all the answers

What is the primary purpose of events and public speaking in marketing for architects?

To network and showcase expertise to a targeted audience. Signup and view all the answers

Define the process of advertising in the context of marketing.

The exercise of promoting a company and its products or services through paid channels. Signup and view all the answers

How does social media marketing benefit architectural firms?

It visually showcases projects and engages audiences through comments and discussions. Signup and view all the answers

What role do new technologies play in architecture?

They offer architects various benefits and opportunities. Signup and view all the answers

Why is developing a marketing strategy vital for architects?

It attracts new clients and establishes a strong reputation within the industry. Signup and view all the answers

What does forensic architecture involve?

Determining the causes of deterioration of buildings and their components. Signup and view all the answers

What is the role of a competition secretariat member in an architectural design competition?

To receive an honorarium during the duration of the competition. Signup and view all the answers

Within how many months must a client pay the prizes after the announcement of competition results?

Within one month. Signup and view all the answers

What is the purpose of the Asia-Pacific Economic Cooperation?

To promote economic and technical cooperation within the Asia-Pacific region. Signup and view all the answers

In what ways do architectural competitions contribute to the field?

They inspire innovation and provide recognition for exceptional design talent. Signup and view all the answers

Who holds the ultimate responsibility for all matters related to the APEC Architect framework?

The Central Council. Signup and view all the answers

How many months in advance must notification of non-participation be sent to the ASEAN Secretary-General?

Twelve months. Signup and view all the answers

What is the minimum commitment period that economies are expected to serve in the APEC Architect framework?

Not less than two years. Signup and view all the answers

What significant agreement was signed by the ASEAN Economic Ministers on November 20, 2007?

ASEAN Mutual Recognition Arrangement on Architectural Services. Signup and view all the answers

What is the primary responsibility of the Central Council Secretariat?

Conducting Council meetings and managing Council records. Signup and view all the answers

To which classification does architectural services fall under as per the Central Product Classification?

CPC 8671. Signup and view all the answers

What is defined as a benchmark within the context of the APEC Architect framework?

An agreed level by which others can be measured. Signup and view all the answers

What is the term used to describe the country where the Architect holds an existing license to practice?

Country of origin. Signup and view all the answers

Who delegates responsibility for projects within participating economies in the APEC Architect framework?

Monitoring committees. Signup and view all the answers

What is the role of the Central Council in relation to the commitments made by economies?

The Central Council receives the commitments. Signup and view all the answers

What is the criteria for being recognized as a graduate architect in an ASEAN member country?

A graduate architect must be a natural person holding the nationality of an ASEAN Member Country and have satisfactorily completed an architectural program. Signup and view all the answers

Who qualifies as a registered foreign architect in an ASEAN context?

A registered foreign architect is an ASEAN Architect authorized by the Professional Regulatory Authority of the Host Country to work. Signup and view all the answers

How many ASEAN Architects were there in 2021?

There were 138 ASEAN Architects in 2021. Signup and view all the answers

What is a primary characteristic of the design-build project delivery method?

In the design-build method, the client contracts with a single entity that includes both the architect and the contractor. Signup and view all the answers

What roles are recognized under the mutual recognition agreements (MRA) for professions?

The professions accepted in MRA include doctor, dentist, nurse, architect, engineer, accountant, surveyor, and tour guide. Signup and view all the answers

Identify the architect responsible for the total design of a project.

The architect-of-record is responsible for the total design of the project. Signup and view all the answers

What is the purpose of public or private tendering in architectural projects?

Tendering involves a formal competitive bidding process typically used for public projects. Signup and view all the answers

Name two Filipino architects who are recognized as APEC Architects.

Consuelo C. Buencamino and Manuel T. Mañosa, Jr. are recognized as APEC Architects. Signup and view all the answers

What does the UIA Accord stipulate regarding architectural practice?

The UIA Accord provides recommended international standards of professionalism in architectural practice. Signup and view all the answers

How many Filipino APEC Architects were registered in 2023?

There were 71 Filipino APEC Architects registered in 2023. Signup and view all the answers

Study Notes

Prime-Subcontractor Relationship

The most common structure for design-build projects
Allows the owner single point responsibility and accountability

Code of Ethical Conduct

Architects should not use paid advertisements, exaggerations, or misleading publicity
May write books, contribute to publications, or participate in forums for public knowledge advancement of architecture and their role

Traditional Design-Bid-Build

The client hires an architect to design and provide construction documents

Building Brand Awareness

Establish a strong visual identity (logo, colors, design) to resonate with the target audience

Lead Generation Services

Cold calling is a common lead generation method
Attending events and public speaking are valuable marketing techniques for building relationships and showcasing expertise

Events and Public Speaking

Attending events and speaking publicly builds relationships with potential clients
Showcases expertise and allows for networking

Marketing techniques for promoting products or services through paid channels, and reaching the audience on social media.
Visual projects shown through different platforms/channels

Leverage New Technology

New technologies provide various benefits and opportunities to architects in architecture

Marketing for Architects

Developing a strong marketing strategy is crucial for attracting clients and building a reputation in the industry.

Forensic Architecture

A specialized architectural service determining causes of building deterioration.

Competitions and Recognition

Architects may receive honorariums for their participation and work in competitions.
Clients are expected to pay prize money to winning entries within a specified timeframe (often after the announcements)

Asia-Pacific Economic Cooperation (APEC)

An international forum of economies to promote economic and technical cooperation.
The names of APEC architects are recorded in an online register.
The Central Council holds responsibility for APEC Architect framework operations.

Central Council

Holds ultimate responsibility for all matters concerning the APEC Architect framework
Responsible for the organization of Council meetings, managing records, and the maintenance of APEC Architect website

ASEAN Mutual Recognition Arrangement

The Council is responsible for commitments made concerning professional recognition.
Commitments made by economies in serving as part of the Council are not legally binding to each member /country economies

Architectural Services Monitoring Committees

The responsibility for the project is delegated to committees within participating economies

Criteria and Standards of Registration

ASEAN member countries determine the criteria and standards for architects to practice architecture within the region, determining the specific requirements for registration, including necessary educational qualifications.

Registered Foreign Architects

Requirements for ASEAN architects who practiced in foreign countries or wish to practice in ASEAN countries

Countries with Participation

Countries involved in APEC and ASEAN projects.

Design-Build Contracts

Client contracts with a firm encompassing architect and contractor services.
Competitive bidding process is common when projects solicit public financing.
Architects are responsible for project design.

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Description

This quiz covers essential business practices in architecture, including design-build relationships, ethical conduct, and marketing strategies like lead generation. It also touches on the importance of building brand awareness through visual identity and public speaking. Test your knowledge of how these concepts shape successful architectural firms.