Mastering Marketing
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Questions and Answers

What is the role of marketing in business?

Marketing is a dynamic activity essential for the existence and survival of business.

What does marketing involve?

Marketing involves a thorough knowledge of the market and its environment, as well as adjusting production, finance, and HRD assignments in their proper contexts.

What is the importance of customer relationship in today's marketing?

Customer relationship is an important activity in today's marketing.

How does the American Marketing Association define marketing?

<p>The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.</p> Signup and view all the answers

What is the significance of customers in business?

<p>Customers are the heart of the business.</p> Signup and view all the answers

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