Recent

  • Show all results for ""
sesh 5
18 Questions
0 Views

sesh 5

Created by
@DeftTransformation

Questions and Answers

Which country does IKEA currently operate three big-format furniture and home stores in?

  • Hyderabad
  • Spain (correct)
  • Mumbai
  • India

    • Which country does IKEA offer online services in Hyderabad, Mumbai, Bangalore, Pune, and Gujarat?

  • India (correct)
  • Hyderabad
  • Mumbai
  • Spain

    • Which country has IKEA opened two small-format city centers in December 2021 and July 2022?

  • Spain
  • India (correct)
  • Mumbai
  • Hyderabad

    • What is a strategy?

    <p>A plan that aims to give the enterprise a competitive advantage over rivals</p> Signup and view all the answers

    What should marketing practitioners provide input in?

    <p>Competitive threats, profitable opportunities, latent customer needs</p> Signup and view all the answers

    What are the three phases of defining a marketing strategy?

    <p>Analysis, decisions, and outcome</p> Signup and view all the answers

    Which strategy is recommended during the introduction stage of the product life cycle?

    <p>Penetration Strategy</p> Signup and view all the answers

    Which strategy is recommended during the growth stage of the product life cycle?

    <p>Frequency Strategy</p> Signup and view all the answers

    Which strategy is recommended during the maturity stage of the product life cycle?

    <p>Retention Strategy</p> Signup and view all the answers

    Which strategy may become less effective in mature markets?

    <p>Penetration Strategy</p> Signup and view all the answers

    Which stage of the product life cycle is not suitable for penetration strategies?

    <p>Decline Stage</p> Signup and view all the answers

    What strategy is recommended for the decline stage of the product life cycle?

    <p>Premiumization Strategy</p> Signup and view all the answers

    What is IKEA's vision?

    <p>To create a better everyday life for the many people</p> Signup and view all the answers

    What are the 5 C's of marketing strategy?

    <p>Consumers, Companies, Collaborators, Competitors, Context</p> Signup and view all the answers

    What are the 5 C's of marketing strategy?

    <p>Customers, Company, Collaborators, Competition, Context</p> Signup and view all the answers

    What is the purpose of establishing key performance indicators (KPIs) in marketing?

    <p>To track the success of marketing efforts</p> Signup and view all the answers

    What does PESTEL stand for in the context of marketing strategy?

    <p>Political, Economic, Social, Technological, Environmental, Legal</p> Signup and view all the answers

    How does a company's positioning and differentiation strategy change over the product life cycle?

    <p>It changes as the product, market, and competitors change</p> Signup and view all the answers

    More Quizzes Like This

    Sesh 1
    19 questions

    Sesh 1

    DeftTransformation avatar
    DeftTransformation
    sesh 2
    15 questions

    sesh 2

    DeftTransformation avatar
    DeftTransformation
    sesh 4
    10 questions

    Quiz on Brand Equity Concepts and Definitions

    DeftTransformation avatar
    DeftTransformation
    sesh 6
    14 questions

    sesh 6

    DeftTransformation avatar
    DeftTransformation
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser