sesh 5
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Questions and Answers

Which country does IKEA currently operate three big-format furniture and home stores in?

  • Hyderabad
  • Spain (correct)
  • Mumbai
  • India

Which country does IKEA offer online services in Hyderabad, Mumbai, Bangalore, Pune, and Gujarat?

  • India (correct)
  • Hyderabad
  • Mumbai
  • Spain

Which country has IKEA opened two small-format city centers in December 2021 and July 2022?

  • Spain
  • India (correct)
  • Mumbai
  • Hyderabad

What is a strategy?

<p>A plan that aims to give the enterprise a competitive advantage over rivals (A)</p> Signup and view all the answers

What should marketing practitioners provide input in?

<p>Competitive threats, profitable opportunities, latent customer needs (C)</p> Signup and view all the answers

What are the three phases of defining a marketing strategy?

<p>Analysis, decisions, and outcome (C)</p> Signup and view all the answers

Which strategy is recommended during the introduction stage of the product life cycle?

<p>Penetration Strategy (D)</p> Signup and view all the answers

Which strategy is recommended during the growth stage of the product life cycle?

<p>Frequency Strategy (B)</p> Signup and view all the answers

Which strategy is recommended during the maturity stage of the product life cycle?

<p>Retention Strategy (D)</p> Signup and view all the answers

Which strategy may become less effective in mature markets?

<p>Penetration Strategy (D)</p> Signup and view all the answers

Which stage of the product life cycle is not suitable for penetration strategies?

<p>Decline Stage (D)</p> Signup and view all the answers

What strategy is recommended for the decline stage of the product life cycle?

<p>Premiumization Strategy (D)</p> Signup and view all the answers

What is IKEA's vision?

<p>To create a better everyday life for the many people (B)</p> Signup and view all the answers

What are the 5 C's of marketing strategy?

<p>Consumers, Companies, Collaborators, Competitors, Context (C)</p> Signup and view all the answers

What are the 5 C's of marketing strategy?

<p>Customers, Company, Collaborators, Competition, Context (B)</p> Signup and view all the answers

What is the purpose of establishing key performance indicators (KPIs) in marketing?

<p>To track the success of marketing efforts (B)</p> Signup and view all the answers

What does PESTEL stand for in the context of marketing strategy?

<p>Political, Economic, Social, Technological, Environmental, Legal (A)</p> Signup and view all the answers

How does a company's positioning and differentiation strategy change over the product life cycle?

<p>It changes as the product, market, and competitors change (A)</p> Signup and view all the answers

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