Podcast
Questions and Answers
Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of ______ currently influencing the future of business.
Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of ______ currently influencing the future of business.
supertrends
What are companies doing to respond effectively to the increasing segmentation of the marketplace?
What are companies doing to respond effectively to the increasing segmentation of the marketplace?
Using more narrowly targeted marketing messages
As more and more companies become proficient at bringing products and services to market, ______ is emerging as a necessary and powerful competitive weapon.
As more and more companies become proficient at bringing products and services to market, ______ is emerging as a necessary and powerful competitive weapon.
speed
Reactive change is change that ______.
Reactive change is change that ______.
Which of the following is a demographic characteristic that is a force for change outside the organization?
Which of the following is a demographic characteristic that is a force for change outside the organization?
Which of the following are supertrends that are currently affecting the future of business?
Which of the following are supertrends that are currently affecting the future of business?
Manufacturing automation and office automation are examples of ______ that are forces for change outside the organization.
Manufacturing automation and office automation are examples of ______ that are forces for change outside the organization.
Which statement best describes demassification?
Which statement best describes demassification?
Jane is planning to implement the same work scheduling system in the accounting department that her company uses in the retail division. Which type of change does this represent?
Jane is planning to implement the same work scheduling system in the accounting department that her company uses in the retail division. Which type of change does this represent?
Which statement about the need for faster speed-to-market is true?
Which statement about the need for faster speed-to-market is true?
Place the stages of Lewin's model of change in the correct order, with the first stage listed at the top:
Place the stages of Lewin's model of change in the correct order, with the first stage listed at the top:
Making changes in response to problems or opportunities as they arise is referred to as ______ change.
Making changes in response to problems or opportunities as they arise is referred to as ______ change.
What are the parts of a systems model of change?
What are the parts of a systems model of change?
Factors such as the increasing number of women in the workforce exemplify which force for change outside the organization?
Factors such as the increasing number of women in the workforce exemplify which force for change outside the organization?
Managers use the four levers of targeting elements of change to ______.
Managers use the four levers of targeting elements of change to ______.
Any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product qualifies as ______.
Any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product qualifies as ______.
Organizational development is used to hire new executives.
Organizational development is used to hire new executives.
Which type of change implementation makes employees feel the least threatened?
Which type of change implementation makes employees feel the least threatened?
Organizational development can be used to manage ______ within an organization.
Organizational development can be used to manage ______ within an organization.
What are the stages of the Lewin model for change?
What are the stages of the Lewin model for change?
Place the steps in the OD process in the correct order, with the first step listed at the top:
Place the steps in the OD process in the correct order, with the first step listed at the top:
One assumption that is central to a systems approach to change is that change ______.
One assumption that is central to a systems approach to change is that change ______.
How do organizational consultants carry out a diagnosis?
How do organizational consultants carry out a diagnosis?
What are the target elements of change?
What are the target elements of change?
The common term used to describe the techniques for implementing planned change to make people and companies more effective is called organizational ______.
The common term used to describe the techniques for implementing planned change to make people and companies more effective is called organizational ______.
Which statement about organizational development is true?
Which statement about organizational development is true?
Which of the following is a purpose of organizational development?
Which of the following is a purpose of organizational development?
Innovations must be ______.
Innovations must be ______.
Match each step in the organization development process with the type of question that it answers:
Match each step in the organization development process with the type of question that it answers:
What is the first step in organizational development?
What is the first step in organizational development?
Changing the appearance or the performance of a product or service, or creating a new one, is called ______ innovation.
Changing the appearance or the performance of a product or service, or creating a new one, is called ______ innovation.
A set of interdependent processes, practices, and structures that dictate how a company seeks out problems and solutions is a(n) ______.
A set of interdependent processes, practices, and structures that dictate how a company seeks out problems and solutions is a(n) ______.
Multiple organizational development interventions have been found to work better than single interventions.
Multiple organizational development interventions have been found to work better than single interventions.
What is achieved by integration of innovation activities into business strategies?
What is achieved by integration of innovation activities into business strategies?
The process of creating a new solution to an existing problem that consumers are willing to pay for is referred to as:
The process of creating a new solution to an existing problem that consumers are willing to pay for is referred to as:
The process of changing the appearance or performance of a product or service is known as ______ innovation.
The process of changing the appearance or performance of a product or service is known as ______ innovation.
Achievement of strategic goals through organization development is likely to fail if ______.
Achievement of strategic goals through organization development is likely to fail if ______.
Which of the following are among the seven components of fostering innovation?
Which of the following are among the seven components of fostering innovation?
Tom's company is very successful, even though they expect most new ideas to fail. This is likely due to an organizational culture that ______.
Tom's company is very successful, even though they expect most new ideas to fail. This is likely due to an organizational culture that ______.
A plan for being innovative that requires a company to integrate its innovation activities and business strategies is a(n) ______.
A plan for being innovative that requires a company to integrate its innovation activities and business strategies is a(n) ______.
Which of the following is a tactic increasingly used by companies to help them innovate?
Which of the following is a tactic increasingly used by companies to help them innovate?
What are two factors that contribute to resistance to change?
What are two factors that contribute to resistance to change?
People's reaction to change depends largely on ______.
People's reaction to change depends largely on ______.
Although commitment from all members of an organization is important, if ______ in particular are not committed to achieving the organization's innovation goals, the goals are unlikely to be achieved.
Although commitment from all members of an organization is important, if ______ in particular are not committed to achieving the organization's innovation goals, the goals are unlikely to be achieved.
Which factors commonly cause employees to resist change?
Which factors commonly cause employees to resist change?
At Hudson Food Company, managers permit experimentation, risk taking, and tolerate failure. Which step of supporting innovation does this represent?
At Hudson Food Company, managers permit experimentation, risk taking, and tolerate failure. Which step of supporting innovation does this represent?
Managers can reduce mistrust and resistance to change by ______.
Managers can reduce mistrust and resistance to change by ______.
Which of the following should organizational structure and internal processes foster to help promote innovation?
Which of the following should organizational structure and internal processes foster to help promote innovation?
An emotional/behavioral response to real or imagined threats to an established work routine is known as ______.
An emotional/behavioral response to real or imagined threats to an established work routine is known as ______.
Miriam is likely to be resistant to this change because ______.
Miriam is likely to be resistant to this change because ______.
Sometimes changes on the job are intimidating and lead to self-doubt. In this case, employees are most likely to resist change due to ______.
Sometimes changes on the job are intimidating and lead to self-doubt. In this case, employees are most likely to resist change due to ______.
Employees are more likely to resist change if ______.
Employees are more likely to resist change if ______.
The company Tonya works for has been eliminating jobs to reduce costs, but the CEO was recently given a bonus of several million dollars. The likely cause of her resistance to change is ______.
The company Tonya works for has been eliminating jobs to reduce costs, but the CEO was recently given a bonus of several million dollars. The likely cause of her resistance to change is ______.
Which factors are likely to cause resistance to change?
Which factors are likely to cause resistance to change?
Which of the following is a common cause of employee resistance to change?
Which of the following is a common cause of employee resistance to change?
Inessa is having a hard time accepting the new employee. This is most likely due to ______.
Inessa is having a hard time accepting the new employee. This is most likely due to ______.
Ted is resisting the change because he is not sure that he can handle his new responsibilities. Which of the following best describes this?
Ted is resisting the change because he is not sure that he can handle his new responsibilities. Which of the following best describes this?
Which statements about openness to change are true?
Which statements about openness to change are true?
Which statements about self-affirmation are true?
Which statements about self-affirmation are true?
Andre is most likely resistant to the change because it ______.
Andre is most likely resistant to the change because it ______.
Self-compassion is best described as ______.
Self-compassion is best described as ______.
Min speaks out against the new system. This is an example of resistance to change due to ______.
Min speaks out against the new system. This is an example of resistance to change due to ______.
What is a common cause of employee resistance to change?
What is a common cause of employee resistance to change?
Which of the following are increased by employee openness to change?
Which of the following are increased by employee openness to change?
Positive statements that help you focus on goals are referred to as ______.
Positive statements that help you focus on goals are referred to as ______.
What are three things that can help you achieve more self-compassion?
What are three things that can help you achieve more self-compassion?
Study Notes
Business Influences and Changes
- Increasing segmentation and faster market deliveries are driven by supertrends that shape the future of business.
- Companies are responding to market segmentation by implementing targeted marketing messages.
- Speed emerges as a critical competitive weapon as firms successfully launch products and services.
Types of Change
- Reactive change occurs in response to immediate problems or opportunities.
- Adaptive change is characterized by low employee threat, such as implementing a uniform scheduling system across departments.
- Organizational development is often confused, yet not meant for hiring executives.
Lewin's Change Model
- The stages consist of unfreezing, changing, and refreezing, which outline the process of implementing changes effectively.
- A systems model approach highlights target elements of change as methods, people, organizational arrangements, and social factors.
External Forces of Change
- Demographic characteristics, including rising education levels and aging workforce, significantly influence organizational change.
- Technological advancements, like automation, are pivotal forces affecting business environments.
Innovation
- Innovation is defined as creating solutions valuable enough for consumers to pay for.
- Organizational strategies that integrate innovation activities with business strategies bolster management commitment and employee involvement.
- Crowdsourcing leverages collective input for service ideas and content development.
Resistance to Change
- Change resistance commonly arises from factors such as peer pressure, fears around job security, and disruption of established group relationships.
- Openness to change correlates with improved job satisfaction and learning opportunities.
- Elements that promote self-compassion and affirmations enhance the ability to cope with change.
Organizational Development Processes
- The organization development (OD) process includes diagnosis, intervention, evaluation, and feedback to facilitate change.
- Successful OD can manage conflict and generally involves multiple interventions rather than single ones.
Key Strategies for Innovation
- Fostering an innovative culture emphasizes experimentation and a tolerance for failure as part of the creative process.
- Essential components for encouraging innovation include creating an extensive strategy, top-management commitment, and supportive structures that enable collaboration and communication.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of key marketing concepts from Chapter 10 with these interactive flashcards. This quiz covers supertrends and strategies to address market segmentation. Perfect for students looking to reinforce their understanding of modern marketing tactics.
