Mastering Effective Marketing Communications

Department of Logistics, Tourism and Services Management (correct)

Department of Business and Economics

Department of Effective Marketing Communications

Department of Marketing and Communications

Outline the communication process and the steps in developing effective marketing communications (correct)

Discuss the changing communications landscape and the need for integrated marketing communications

List the five promotion mix tools for communicating customer value

All of the above

The party receiving the message from another party

The party sending the message to another party (correct)

The set of symbols that the sender transmits

The process of putting thought into symbolic form

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