10 Questions
Which term refers to a whole group of buyers for a product and/or services?
Market
What is the majority of customers' primary consideration when buying a product or availing of a service?
Price
Which factor is NOT mentioned as something customers look for when buying a product or availing of a service?
Quality
What is market sizing?
The process of determining the size of a market
What should a product's design always be according to the text?
Functional
Which of the following is NOT mentioned as a factor that customers look for when buying a product or availing of a service?
Functionality
What is the primary consideration for the majority of customers when buying a product or availing of a service?
Price
What should products and/or services prioritize in order to attract customers?
Availability
What is market sizing?
The process of determining the size of a market
What does the term 'market' refer to?
A place where manufacturers, distributors, and retailers sell and consumers buy
Test your knowledge of customers and markets with this quiz! Explore topics such as market sizing, customer personas, customer journey maps, and creating a personal brand. Gain a deeper understanding of different types of customers and how to target them effectively.
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