Mastering CRM
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What are the 4C's of the CRM process?

  • Customer, Coordination, Configuration, Contact
  • Customer, Collaboration, Customization, Communications (correct)
  • Client, Cooperation, Customization, Connection
  • Consumer, Collaboration, Customization, Communication

    • What is the primary focus of the 4C's of the CRM process?

  • Cost-cutting and efficiency
  • Competitor analysis
  • Customer-centricity and relationship management (correct)
  • Product development

    • How can organizations benefit from implementing the 4C's of the CRM process?

  • By focusing solely on internal processes
  • By ignoring the competitive landscape
  • By developing successful CRM strategies and maintaining strong customer relationships (correct)
  • By reducing operational costs

    • What does the 4C's of the CRM process emphasize?

    <p>Focusing on the customer and considering internal processes, collaboration, and the competitive landscape</p> Signup and view all the answers

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