Podcast
Questions and Answers
Which of the following factors should a marketing communication tool in a campaign possess?
Which of the following factors should a marketing communication tool in a campaign possess?
- Strong theme (correct)
- Multiple themes
- Weak theme
- No theme
What should a theme in a marketing communication tool be?
What should a theme in a marketing communication tool be?
- Forgettable
- Appealing (correct)
- Complicated
- Meaningless
Which of the following characteristics should a theme possess?
Which of the following characteristics should a theme possess?
- Multiple, attention-grabbing, and memorable
- Singleminded, attention-grabbing, and memorable (correct)
- Complicated, boring, and forgettable
- Vague, uninteresting, and forgettable
Why is it important for a campaign to be able to 'inspire and entertain'?
Why is it important for a campaign to be able to 'inspire and entertain'?
What does it mean for a campaign to 'sneak into people's lives'?
What does it mean for a campaign to 'sneak into people's lives'?
What are the key concepts learned in the text?
What are the key concepts learned in the text?
What is the purpose of a slogan or tagline in an advertising campaign?
What is the purpose of a slogan or tagline in an advertising campaign?
What is the major selling idea in advertising?
What is the major selling idea in advertising?
What is the contemporary approach to the big idea in advertising?
What is the contemporary approach to the big idea in advertising?
What is the purpose of a marketing campaign?
What is the purpose of a marketing campaign?
Red Bull has been using the slogan 'Red Bull gives you wings' for many years. What might be the 'central theme'/'big idea' that it is trying to express?
Red Bull has been using the slogan 'Red Bull gives you wings' for many years. What might be the 'central theme'/'big idea' that it is trying to express?
What is the major selling idea of an ad campaign?
What is the major selling idea of an ad campaign?
What are the characteristics of a Unique Selling Proposition (USP)?
What are the characteristics of a Unique Selling Proposition (USP)?
When would a brand image approach be used in an ad campaign?
When would a brand image approach be used in an ad campaign?
According to David Ogilvy, what is important in brand selection?
According to David Ogilvy, what is important in brand selection?
Which of the following best defines advertising creativity?
Which of the following best defines advertising creativity?
According to Young's Creative Process, which stage involves turning the information over to the subconscious to do the work?
According to Young's Creative Process, which stage involves turning the information over to the subconscious to do the work?
What is the purpose of creative strategy in advertising?
What is the purpose of creative strategy in advertising?
What is the role of creative tactics in advertising?
What is the role of creative tactics in advertising?
What is an IMC campaign?
What is an IMC campaign?
What is the main focus of creative strategy development?
What is the main focus of creative strategy development?
What is the purpose of the digestion stage in Young's Creative Process?
What is the purpose of the digestion stage in Young's Creative Process?
What is the final stage of Young's Creative Process?
What is the final stage of Young's Creative Process?
What does the term 'interrelated' mean in the context of an IMC campaign?
What does the term 'interrelated' mean in the context of an IMC campaign?
What is the purpose of verification in Young's Creative Process?
What is the purpose of verification in Young's Creative Process?
Which of the following characteristics should a theme possess?
Which of the following characteristics should a theme possess?
What is the purpose of a slogan or tagline in an advertising campaign?
What is the purpose of a slogan or tagline in an advertising campaign?
What is the contemporary approach to the big idea in advertising?
What is the contemporary approach to the big idea in advertising?
Why is it important for a campaign to be able to 'inspire and entertain'?
Why is it important for a campaign to be able to 'inspire and entertain'?
What is the major selling idea of an ad campaign?
What is the major selling idea of an ad campaign?
