Questions and Answers
Which disciplines are blended together to form consumer behaviour as an interdisciplinary social science?
Psychology, sociology, social anthropology, economics, marketing
What does consumer behaviour formally investigate?
Demographics, personality lifestyles, and behavioural variables
What does consumer behaviour study in relation to buying behaviour?
Consumer's emotions, attitudes, and preferences
Which sub-discipline did consumer behaviour emerge as in the 1940–1950s?
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What are the influences on the consumer that consumer behaviour investigates?
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What are the activities associated with consumer behaviour?
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Which disciplines are blended together to form consumer behaviour as an interdisciplinary social science?
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What does consumer behaviour consist of?
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What does consumer behaviour investigate in an attempt to understand people's wants and consumption patterns?
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Study Notes
Consumer Behaviour as an Interdisciplinary Social Science
- Consumer behaviour is a blend of psychology, sociology, anthropology, and economics.
Scope of Consumer Behaviour
- Consumer behaviour formally investigates the processes that individuals or groups undergo when acquiring, consuming, and disposing of products or services.
Focus of Consumer Behaviour
- In relation to buying behaviour, consumer behaviour studies the decision-making processes that influence the acquisition, usage, and disposal of products or services.
Emergence of Consumer Behaviour
- Consumer behaviour emerged as a sub-discipline of marketing in the 1940-1950s.
Influences on Consumer Behaviour
- Consumer behaviour investigates the influences on the consumer, including social, cultural, personal, and psychological factors.
Activities Associated with Consumer Behaviour
- Consumer behaviour involves activities such as searching, purchasing, using, and evaluating products or services.
Components of Consumer Behaviour
- Consumer behaviour consists of decision-making processes, acquiring, consuming, and disposing of products or services.
Understanding Consumption Patterns
- Consumer behaviour investigates people's wants, needs, and consumption patterns to understand why and how they make purchasing decisions.
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