10 Questions
What is the starting point in the purchase decision process according to the text?
Recognition of a felt need
Which factors play a role in determining retail consumer behaviour according to the text?
Individual's needs, motives, perceptions, and attitudes
What influences consumer behaviour in the retail environment according to the text?
Individual's psychological makeup and societal pressure
How many broad groups can the factors influencing retail consumer behaviour be classified into according to the text?
Four broad groups
What is defined as the lack of something useful in the purchase decision process according to the text?
Felt need
What are motives in relation to consumer behavior?
Inner states that direct people towards the goal of satisfying a felt need
How does perception influence consumer behavior, based on the text?
By organizing and interpreting incoming stimuli based on personal traits
What role do attitudes play in consumer buying behavior, according to the text?
Serving as enduring evaluations and emotional feelings towards an object or idea
What is the significance of emotions in driving consumer buying behavior, based on the text?
They are extremely important drivers of buying behavior
How does learning impact consumer behavior, based on the text?
By forming over a period of time through individual experiences and learning
Study Notes
Purchase Decision Process
- The starting point in the purchase decision process is the recognition of a need or want.
Factors Influencing Retail Consumer Behaviour
- Factors influencing retail consumer behaviour include cultural, social, personal, and psychological factors.
- These factors play a role in determining retail consumer behaviour.
Influences on Consumer Behaviour
- Consumer behaviour in the retail environment is influenced by internal and external factors.
Classification of Influencing Factors
- The factors influencing retail consumer behaviour can be classified into four broad groups: cultural, social, personal, and psychological factors.
Definition of Need
- A need is defined as the lack of something useful in the purchase decision process.
Motives in Consumer Behaviour
- Motives are internal drives that arouse and direct a person's behaviour towards a particular goal.
Influence of Perception on Consumer Behaviour
- Perception plays a crucial role in shaping consumer behaviour, as it determines how consumers process and interpret information about a product or service.
Role of Attitudes in Consumer Buying Behaviour
- Attitudes play a significant role in consumer buying behaviour, as they can influence a consumer's purchase decisions and behaviour towards a product or service.
Significance of Emotions in Consumer Buying Behaviour
- Emotions play a crucial role in driving consumer buying behaviour, as they can influence a consumer's purchase decisions and loyalty towards a brand.
Impact of Learning on Consumer Behaviour
- Learning impacts consumer behaviour, as it enables consumers to acquire knowledge and experience that influences their buying decisions and behaviour.
Test your knowledge of consumer behaviour and the influences that drive purchasing decisions. Explore the psychological and environmental factors that shape consumer behavior and the impact of outside forces on individual choices.
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