Podcast
Questions and Answers
What is the starting point in the purchase decision process according to the text?
What is the starting point in the purchase decision process according to the text?
- Understanding consumer behaviour
- Projection of self-image
- Achievement of ideal self-image
- Recognition of a felt need (correct)
Which factors play a role in determining retail consumer behaviour according to the text?
Which factors play a role in determining retail consumer behaviour according to the text?
- Individual's needs, motives, perceptions, and attitudes (correct)
- Personal, professional, and emotional factors
- Cultural, economic, and technological factors
- Psychological, environmental, and societal factors
What influences consumer behaviour in the retail environment according to the text?
What influences consumer behaviour in the retail environment according to the text?
- Personal interests and cultural norms
- Individual's psychological makeup and societal pressure (correct)
- Environmental factors and economic conditions
- Perceptions and attitudes of others
How many broad groups can the factors influencing retail consumer behaviour be classified into according to the text?
How many broad groups can the factors influencing retail consumer behaviour be classified into according to the text?
What is defined as the lack of something useful in the purchase decision process according to the text?
What is defined as the lack of something useful in the purchase decision process according to the text?
What are motives in relation to consumer behavior?
What are motives in relation to consumer behavior?
How does perception influence consumer behavior, based on the text?
How does perception influence consumer behavior, based on the text?
What role do attitudes play in consumer buying behavior, according to the text?
What role do attitudes play in consumer buying behavior, according to the text?
What is the significance of emotions in driving consumer buying behavior, based on the text?
What is the significance of emotions in driving consumer buying behavior, based on the text?
How does learning impact consumer behavior, based on the text?
How does learning impact consumer behavior, based on the text?
Flashcards are hidden until you start studying
Study Notes
Purchase Decision Process
- The starting point in the purchase decision process is the recognition of a need or want.
Factors Influencing Retail Consumer Behaviour
- Factors influencing retail consumer behaviour include cultural, social, personal, and psychological factors.
- These factors play a role in determining retail consumer behaviour.
Influences on Consumer Behaviour
- Consumer behaviour in the retail environment is influenced by internal and external factors.
Classification of Influencing Factors
- The factors influencing retail consumer behaviour can be classified into four broad groups: cultural, social, personal, and psychological factors.
Definition of Need
- A need is defined as the lack of something useful in the purchase decision process.
Motives in Consumer Behaviour
- Motives are internal drives that arouse and direct a person's behaviour towards a particular goal.
Influence of Perception on Consumer Behaviour
- Perception plays a crucial role in shaping consumer behaviour, as it determines how consumers process and interpret information about a product or service.
Role of Attitudes in Consumer Buying Behaviour
- Attitudes play a significant role in consumer buying behaviour, as they can influence a consumer's purchase decisions and behaviour towards a product or service.
Significance of Emotions in Consumer Buying Behaviour
- Emotions play a crucial role in driving consumer buying behaviour, as they can influence a consumer's purchase decisions and loyalty towards a brand.
Impact of Learning on Consumer Behaviour
- Learning impacts consumer behaviour, as it enables consumers to acquire knowledge and experience that influences their buying decisions and behaviour.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
