Master the Marketing Environment
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Questions and Answers

Which of the following best describes the marketing environment?

  • The dynamic, relative, complex, and uncertain features of the marketing environment.
  • The internal and external influences that affect marketing decision-making.
  • The forces and factors that affect an organization's ability to build and maintain relationships with customers. (correct)
  • The actors and forces outside marketing that affect marketing management's ability to develop successful transactions.

    • What does the term 'marketing environment' encompass?

  • The dynamic, relative, complex, and uncertain features of the marketing environment.
  • The actors and forces outside marketing affecting marketing management's ability to develop successful transactions.
  • The organization's ability to build and maintain relationships with customers.
  • Internal and external influences affecting marketing decision-making. (correct)

    • How do successful companies respond to the marketing environment?

  • By understanding the dynamic, relative, complex, and uncertain features of the marketing environment.
  • By building and maintaining relationships with customers.
  • By recognizing and responding profitably to unmet needs and trends. (correct)
  • By developing successful transactions with target customers.

    • What are the key features of the marketing environment?

    <p>Dynamic, relative, complex, uncertain.</p> Signup and view all the answers

    What does the marketing environment impact upon?

    <p>The organization's ability to build and maintain relationships with customers.</p> Signup and view all the answers

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