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Questions and Answers
Which of the following best describes the marketing environment?
Which of the following best describes the marketing environment?
- The dynamic, relative, complex, and uncertain features of the marketing environment.
- The internal and external influences that affect marketing decision-making.
- The forces and factors that affect an organization's ability to build and maintain relationships with customers. (correct)
- The actors and forces outside marketing that affect marketing management's ability to develop successful transactions.
What does the term 'marketing environment' encompass?
What does the term 'marketing environment' encompass?
- The dynamic, relative, complex, and uncertain features of the marketing environment.
- The actors and forces outside marketing affecting marketing management's ability to develop successful transactions.
- The organization's ability to build and maintain relationships with customers.
- Internal and external influences affecting marketing decision-making. (correct)
How do successful companies respond to the marketing environment?
How do successful companies respond to the marketing environment?
- By understanding the dynamic, relative, complex, and uncertain features of the marketing environment.
- By building and maintaining relationships with customers.
- By recognizing and responding profitably to unmet needs and trends. (correct)
- By developing successful transactions with target customers.
What are the key features of the marketing environment?
What are the key features of the marketing environment?
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What does the marketing environment impact upon?
What does the marketing environment impact upon?
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