7 Questions
What is the main purpose of marketing?
To identify human and social needs
What does marketing management involve?
Choosing target markets and creating, delivering, and communicating superior customer value
What does the Customer Satisfaction Index (CSI) measure?
Both B and C
What do marketers seek from prospects?
A positive response
How many demand states are there?
8
What do marketers do depending on the demand state?
They vary their marketing tasks
What types of products can be marketed?
Goods, services, events, experiences, persons, places, properties, organizations, information, and ideas
Study Notes
- Marketing creates financial success, jobs, and strong brands with loyal customers.
- Marketing is about identifying human and social needs.
- Marketing management involves choosing target markets and creating, delivering, and communicating superior customer value.
- Customer Satisfaction Index (CSI) measures customer satisfaction and correlates with stock price index and profitability.
- Marketers seek a response from prospects.
- There are 8 demand states, including negative, non-existent, latent, declining, and irregular.
- Marketing tasks vary depending on the demand state.
- Products marketed include goods, services, events, experiences, persons, places, properties, organizations, information, and ideas.
- Marketers analyze reasons for dislike and find ways to connect benefits with natural needs and interests.
- Marketing can measure potential markets and develop effective goods and services to satisfy demand.
Are you interested in marketing and its various aspects? Test your knowledge with this quiz! From identifying human needs to measuring customer satisfaction, this quiz covers a range of topics related to marketing. You'll learn about demand states, marketing tasks, and the various products that can be marketed. Plus, you'll discover how marketers analyze reasons for dislike and develop effective goods and services to satisfy demand. So, put your marketing skills to the test and see how much you know!
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