Master the Art of Strategic Management
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Questions and Answers

What was Apple's performance in the PC industry from 1976-1980?

  • Apple was plain lucky
  • Apple had a mediocre performance
  • Apple had a great start (correct)
  • Apple had a poor start

    • What does the Technology S-Curve represent?

  • The deflection-cost relationship
  • The growth of Apple's PC industry
  • The natural limits to technology (correct)
  • The relationship between customer loyalty and profit per customer

    • What does the relationship between customer loyalty and profit per customer indicate?

  • Customer loyalty has no impact on profit per customer
  • Customer loyalty and profit per customer are positively correlated (correct)
  • Customer loyalty and profit per customer are unrelated
  • Customer loyalty and profit per customer are negatively correlated

    • What does the term 'Arenas' refer to in the context of strategic management?

    <p>Product categories</p> Signup and view all the answers

    What does the term 'Speed' refer to in the context of strategic management?

    <p>The speed and sequence of moves</p> Signup and view all the answers

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