Podcast
Questions and Answers
What is one of the primary components of business management and commerce?
What is one of the primary components of business management and commerce?
- Operations
- Sales
- Marketing (correct)
- Finance
Which of the following is NOT a component of marketing?
Which of the following is NOT a component of marketing?
- Creation of positive feelings about a brand (correct)
- Selection of a target audience
- Design of products and packaging
- Operation of advertising campaigns
What are the two main types of marketing?
What are the two main types of marketing?
- Online and Offline
- B2B and B2C (correct)
- Traditional and Digital
- Retail and Wholesale
Which organization defines marketing as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large'?
Which organization defines marketing as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large'?
What is the purpose of the marketing mix?
What is the purpose of the marketing mix?
What is the main focus of the marketing concept?
What is the main focus of the marketing concept?
Which discipline is NOT mentioned as being used in marketing?
Which discipline is NOT mentioned as being used in marketing?
Which type of marketing is focused on selling products or services to other businesses or organizations?
Which type of marketing is focused on selling products or services to other businesses or organizations?
What is the main difference between B2B and B2C marketing?
What is the main difference between B2B and B2C marketing?
What does C2B marketing involve?
What does C2B marketing involve?
What is the purpose of needs-based segmentation in marketing?
What is the purpose of needs-based segmentation in marketing?
