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11 Questions

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Master the Art of Marketing

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Questions and Answers

What is one of the primary components of business management and commerce?

Operations

Sales

Marketing (correct)

Finance

Which of the following is NOT a component of marketing?

Creation of positive feelings about a brand (correct)

Selection of a target audience

Design of products and packaging

Operation of advertising campaigns

What are the two main types of marketing?

Online and Offline

B2B and B2C (correct)

Traditional and Digital

Retail and Wholesale

Which organization defines marketing as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large'?

The American Marketing Association Signup and view all the answers

What is the purpose of the marketing mix?

To outline the specifics of the product and how it will be sold Signup and view all the answers

What is the main focus of the marketing concept?

To satisfy customers more effectively than competitors Signup and view all the answers

Which discipline is NOT mentioned as being used in marketing?

Biology Signup and view all the answers

Which type of marketing is focused on selling products or services to other businesses or organizations?

B2B marketing Signup and view all the answers

What is the main difference between B2B and B2C marketing?

Number of customers Signup and view all the answers

What does C2B marketing involve?

Consumers creating products for businesses Signup and view all the answers

What is the purpose of needs-based segmentation in marketing?

To divide markets based on distinct needs Signup and view all the answers