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Questions and Answers
Which of the following best describes marketing?
Which of the following best describes marketing?
- An academic scholarship
- An intuitive skill
- A combination of art and science (correct)
- A set of common principles
What does the chapter focus on in relation to marketing?
What does the chapter focus on in relation to marketing?
- The role of marketing as a business discipline (correct)
- The value-creation process
- The growth engine of an organization
- The individual experiences of companies
What is marketing considered to be in relation to an organization?
What is marketing considered to be in relation to an organization?
- An external process
- A peripheral function
- An unnecessary expense
- A central function (correct)
What are the two aspects of marketing mentioned in the text?
What are the two aspects of marketing mentioned in the text?
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What does marketing serve as for an organization?
What does marketing serve as for an organization?
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