Master the Art and Science of Marketing
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Questions and Answers

Which of the following best describes marketing?

  • An academic scholarship
  • An intuitive skill
  • A combination of art and science (correct)
  • A set of common principles

    • What does the chapter focus on in relation to marketing?

  • The role of marketing as a business discipline (correct)
  • The value-creation process
  • The growth engine of an organization
  • The individual experiences of companies

    • What is marketing considered to be in relation to an organization?

  • An external process
  • A peripheral function
  • An unnecessary expense
  • A central function (correct)

    • What are the two aspects of marketing mentioned in the text?

    <p>Experience and principles</p> Signup and view all the answers

    What does marketing serve as for an organization?

    <p>A value-creator</p> Signup and view all the answers

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