Podcast
Questions and Answers
In the context of marketing, what are referred to as 'outputs'?
In the context of marketing, what are referred to as 'outputs'?
What is the main function of marketing according to the given text?
What is the main function of marketing according to the given text?
What role does marketing play in relation to the organization and the environment?
What role does marketing play in relation to the organization and the environment?
What does marketing direct from producers to consumers or users according to the given text?
What does marketing direct from producers to consumers or users according to the given text?
Signup and view all the answers
What is the ultimate result of marketing's role in disseminating goods and services according to the text?
What is the ultimate result of marketing's role in disseminating goods and services according to the text?
Signup and view all the answers
According to the given definitions, marketing is primarily concerned with:
According to the given definitions, marketing is primarily concerned with:
Signup and view all the answers
According to Philip Kotler's definition, marketing is a:
According to Philip Kotler's definition, marketing is a:
Signup and view all the answers
What constitutes basic human requirements?
What constitutes basic human requirements?
Signup and view all the answers
What are unstated needs according to the text?
What are unstated needs according to the text?
Signup and view all the answers
What do wants become when they are directed towards specific satisfiers of needs?
What do wants become when they are directed towards specific satisfiers of needs?
Signup and view all the answers
Marketing is the performance of business and other organizations that directs the flow of products (goods, services and ideas) from producers to consumers or users. Let us see the above definition using the following ______.
Marketing is the performance of business and other organizations that directs the flow of products (goods, services and ideas) from producers to consumers or users. Let us see the above definition using the following ______.
Signup and view all the answers
The goods and services are referred to as ______. They are distributed to the environment, which in turn bring money (revenue) and information (feedback) to the input phase of the organizational process to complete the cycle.
The goods and services are referred to as ______. They are distributed to the environment, which in turn bring money (revenue) and information (feedback) to the input phase of the organizational process to complete the cycle.
Signup and view all the answers
Here marketing plays a crucial role in disseminating goods and services to the external environment (the consumers) and bringing back financial resources and information into the organization. Hence, we can conclude that marketing is a two-way link between the organization and the ______ and the vice versa.
Here marketing plays a crucial role in disseminating goods and services to the external environment (the consumers) and bringing back financial resources and information into the organization. Hence, we can conclude that marketing is a two-way link between the organization and the ______ and the vice versa.
Signup and view all the answers
Marketing is the performance of business and other organizations that directs the flow of products (goods, services and ideas) from producers to consumers or users. Let us see the above definition using the following ______.
Marketing is the performance of business and other organizations that directs the flow of products (goods, services and ideas) from producers to consumers or users. Let us see the above definition using the following ______.
Signup and view all the answers
Hence, we can conclude that marketing is a two-way link between the organization and the ______ and the vice versa.
Hence, we can conclude that marketing is a two-way link between the organization and the ______ and the vice versa.
Signup and view all the answers
According to definition 2, marketing is concerned with identifying consumers’ wants and demands for the company’s goods and services, and satisfying customers and organizational objectives such as profit objectives by making available products in the most efficient manner and ______
According to definition 2, marketing is concerned with identifying consumers’ wants and demands for the company’s goods and services, and satisfying customers and organizational objectives such as profit objectives by making available products in the most efficient manner and ______
Signup and view all the answers
Marketers are responsible for demand management, just as production and logistics professionals are responsible for supply management. This definition highlights the task of creating, promoting and delivering goods and services to consumers and businesses, and stimulating demand for a company’s products. Marketing is typically seen as ______
Marketers are responsible for demand management, just as production and logistics professionals are responsible for supply management. This definition highlights the task of creating, promoting and delivering goods and services to consumers and businesses, and stimulating demand for a company’s products. Marketing is typically seen as ______
Signup and view all the answers
According to Philip Kotler, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This definition is based on the core concepts of marketing, which are discussed in the following section. 1.1.2 Core Concepts of Marketing/scope of marketing. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. Needs become wants when they are directed towards specific satisfiers of ______
According to Philip Kotler, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This definition is based on the core concepts of marketing, which are discussed in the following section. 1.1.2 Core Concepts of Marketing/scope of marketing. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. Needs become wants when they are directed towards specific satisfiers of ______
Signup and view all the answers
Marketing is a process concerned with identifying consumers’ wants and demands for the company’s goods and services, meeting those demands and wants by making available products in the most efficient manner and satisfying customers and in exchange satisfying organizational objectives such as profit objectives and others. According to this definition, marketing is an activity that should start from the side of the consumers. Companies first identify what consumers need and want, instead of going into producing something of their own desire and try to fit the interest of consumers into their products. Marketing is a process which is concerned with identifying consumers’ wants and demands for the company’s goods and services, meeting those demands and wants by making available products (goods, services, ideas etc) in the most efficient manner and satisfying customers and in exchange satisfying organizational objectives such as profit objectives and others. According to this definition, marketing is an activity that should start from the side of the consumers. Companies first identify what consumers need and want, instead of going into producing something of their own desire and try to fit the interest of consumers into their products. A distinguished Writer, Philip Kotler, defined marketing as follows: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This definition is wholly based on the core concepts of marketing, which are discussed in the following section. 1.1.2 Core Concepts of Marketing/scope of marketing. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or ______
Marketing is a process concerned with identifying consumers’ wants and demands for the company’s goods and services, meeting those demands and wants by making available products in the most efficient manner and satisfying customers and in exchange satisfying organizational objectives such as profit objectives and others. According to this definition, marketing is an activity that should start from the side of the consumers. Companies first identify what consumers need and want, instead of going into producing something of their own desire and try to fit the interest of consumers into their products. Marketing is a process which is concerned with identifying consumers’ wants and demands for the company’s goods and services, meeting those demands and wants by making available products (goods, services, ideas etc) in the most efficient manner and satisfying customers and in exchange satisfying organizational objectives such as profit objectives and others. According to this definition, marketing is an activity that should start from the side of the consumers. Companies first identify what consumers need and want, instead of going into producing something of their own desire and try to fit the interest of consumers into their products. A distinguished Writer, Philip Kotler, defined marketing as follows: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This definition is wholly based on the core concepts of marketing, which are discussed in the following section. 1.1.2 Core Concepts of Marketing/scope of marketing. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or ______
Signup and view all the answers
Needs are basis for motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also do have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. Needs become wants when they are directed towards specific satisfiers of needs. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. ______ become wants when they are directed towards specific satisfiers of needs.
Needs are basis for motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also do have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. Needs become wants when they are directed towards specific satisfiers of needs. Needs are the basis for the motivation of people and they constitute basic human requirements. People need food, water, air, and shelter to survive. People also have strong needs for recreation, education, and entertainment. Each and every one of us act the way we do, like purchase of goods and services, in order to satisfy our needs. Needs can be physical (food, clothing etc.), social needs (belongingness) , individual needs( knowledge) etc. A human need is a state of deprivation of basic satisfaction. When we are deprived or deficient for something, we strive or act to fulfill the deficiency. A marketer must try to understand the need of the target market. Needs may be stated or unstated. Stated needs are those which the consumer (i.e. the market) itself is well aware of and are dealt with by the customer driven marketing. Such needs are straightforward detected by the seller a particular good or service and the customers’ interest itself is used as a guiding tool to design the right marketing program. Unstated needs are those, which the buyer has but may not be well conscious about, and need some level of trigger or initiator from the seller side. Wants are desires for specific satisfiers of needs. ______ become wants when they are directed towards specific satisfiers of needs.
Signup and view all the answers
