Master Marketing Management
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Questions and Answers

Which of the following is NOT a core concept of marketing?

  • Marketing orientations
  • Marketing management
  • Marketing environment
  • Marketing implementation (correct)

    • Which of the following is NOT a type of market?

  • Industrial market
  • Government market
  • Consumer market
  • Product market (correct)

    • What is the main focus of marketing management?

  • Analyzing the organization's microenvironment
  • Managing a company's marketing activities (correct)
  • Scanning the company's macro environment
  • Applying practical marketing techniques

    • What is the purpose of environmental scanning in marketing?

    <p>Identifying marketing opportunities and threats</p> Signup and view all the answers

    What are needs in the context of marketing?

    <p>States of deprivation</p> Signup and view all the answers

    Which of the following is NOT a function of marketing?

    <p>Production</p> Signup and view all the answers

    What is the scope of marketing?

    <p>Involves all activities related to creating and delivering value to customers</p> Signup and view all the answers

    What are the two main components of marketing environment?

    <p>Micro and macro environment</p> Signup and view all the answers

    What is the purpose of environmental scanning in marketing?

    <p>To analyze competitors' marketing strategies</p> Signup and view all the answers

    What are the three types of needs in the context of marketing?

    <p>Physical needs, social needs, and individual needs</p> Signup and view all the answers

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