Podcast
Questions and Answers
Which marketing philosophy focuses on building long-term customer relationships and satisfaction?
Which marketing philosophy focuses on building long-term customer relationships and satisfaction?
- Market Entry Strategies
- Relationship Marketing (correct)
- Green Marketing
- Marketing Strategies
Which marketing strategy aims to maximize return on investment, customer satisfaction, and brand acceptance?
Which marketing strategy aims to maximize return on investment, customer satisfaction, and brand acceptance?
- Green Marketing
- Market Entry Strategies
- Relationship Marketing
- Marketing Strategies (correct)
Which market entry strategy involves modifying the product to adapt for a new market while keeping promotional strategies intact?
Which market entry strategy involves modifying the product to adapt for a new market while keeping promotional strategies intact?
- Market Development
- Product Adaptation and Promotion Extension (correct)
- Product Extension and Promotion Adaptation
- Green Marketing
Which market entry strategy involves modifying the promotional strategies to adapt for a new market while keeping the product unchanged?
Which market entry strategy involves modifying the promotional strategies to adapt for a new market while keeping the product unchanged?
Which marketing concept involves expanding existing products into new markets to increase sales?
Which marketing concept involves expanding existing products into new markets to increase sales?
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Study Notes
Marketing Philosophies and Strategies
- Relationship Marketing focuses on building long-term customer relationships and satisfaction.
- ** ROI (Return on Investment) Strategy** aims to maximize return on investment, customer satisfaction, and brand acceptance.
Market Entry Strategies
- Product Adaptation involves modifying the product to adapt for a new market while keeping promotional strategies intact.
- Promotion Adaptation involves modifying the promotional strategies to adapt for a new market while keeping the product unchanged.
Marketing Concepts
- Market Development involves expanding existing products into new markets to increase sales.
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