Mass Media Trends and Technology

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Questions and Answers

Which of the following functions of media helps us connect with others?

  • Socializing Agent
  • Cognitive Function
  • Social-Integrative Function (correct)
  • Tension-Reducing Function

The Conflict Perspective suggests that media plays a role in perpetuating inequalities in society.

True (A)

What is the term used to describe a corporation made up of several diverse companies?

Conglomerate

The tendency of conglomerates to selectively choose which issues receive media attention is known as _______.

<p>Agenda Setting</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Consumer Capitalism = A system where businesses exploit workers for profit Producer Capitalism = A system where consumers are exploited through manipulative advertising and low-quality products Conglomerate = A corporation with diverse companies under its control Monopoly = Exclusive control over a product or service in a market</p> Signup and view all the answers

Which of the following is NOT considered "legacy" media?

<p>Ebook (D)</p> Signup and view all the answers

According to Marshall McLuhan's "the medium is the message" concept, the way we experience life is fundamentally altered with each new technological invention or medium.

<p>True (A)</p> Signup and view all the answers

What is a key characteristic of New Media, as discussed in the text? (Answer in one or two words)

<p>Digital technology</p> Signup and view all the answers

Sherry Turkle's concept of "Alone Together" suggests that while people are more connected than ever, their ______ are becoming shallower and less emotional.

<p>relationships</p> Signup and view all the answers

Match the following terms with their corresponding descriptions:

<p>Legacy Media = Forms of media that have origins in the distant past, often pre-digital New Media = Forms of media that rely on computer technology and emerged more recently ARPANET = A network that served as the foundation for the internet McLuhan = Coined the phrase &quot;the medium is the message&quot; Turkle = Author of &quot;Alone Together&quot;, exploring the impact of technology on human connection</p> Signup and view all the answers

Which of these is NOT a media stereotype of women often portrayed in media?

<p>Professional Athletes (A)</p> Signup and view all the answers

The Desensitization Theory suggests that repeated exposure to violence in media makes people more aware of its harmful consequences.

<p>False (B)</p> Signup and view all the answers

What is the main idea behind the Dramaturgical Theory?

<p>Social life is like a performance on a stage, with individuals playing different roles in front of different audiences.</p> Signup and view all the answers

The ______ Theory suggests that repeated exposure to television violence can have cumulative effects on viewers' perceptions.

<p>Cultivation</p> Signup and view all the answers

Match the following media theories to their primary concepts

<p>Social Learning Theory = Learning through observation and imitation Desensitization Theory = Reduced emotional response to violence Cultivation Theory = Cumulative effects of media exposure on perceptions Dramaturgical Theory = Social life as a performance on a stage</p> Signup and view all the answers

Which of the following is an example of generalization in media?

<p>A news report on a terrorist attack connecting it to the rise of a specific ideology (A)</p> Signup and view all the answers

The feminist perspective argues that gender roles are biologically determined and unchanging.

<p>False (B)</p> Signup and view all the answers

According to the Conflict Perspective, what relationship is central to maintaining the structure of capitalism?

<p>The relationship between employers and employees (A)</p> Signup and view all the answers

Prosumers engage in both consumption and production within the same setting.

<p>True (A)</p> Signup and view all the answers

What is the term used to describe the phenomenon where individuals are exploited as both consumers and producers in the same setting?

<p>Synergistically double exploitation</p> Signup and view all the answers

The [BLANK] perspective emphasizes the importance of social interactions in shaping our understanding of the world.

<p>Interactionist</p> Signup and view all the answers

Match the media framing factors with their respective descriptions:

<p>Sizing = Overall salience of the event in the flow of the news based on the amount of available material. Agency = Inclusion of words suggesting responsibility for the event. Identification = Use of words encouraging or discouraging identification with characters in a news story. Categorization = Overall framework used to label an event by the media.</p> Signup and view all the answers

Which media framing factor is considered the most important in influencing event salience?

<p>Sizing (C)</p> Signup and view all the answers

The use of victim's names in news stories can discourage identification with the characters involved.

<p>False (B)</p> Signup and view all the answers

What is the term used to describe the overgeneralization of a group based on faulty assumptions?

<p>Stereotypes</p> Signup and view all the answers

Flashcards

Legacy Media

Forms of media with origins in the distant past, like print, radio, and TV.

New Media

Recent media forms reliant on computer technology, such as websites and social media.

The Medium is the Message

A concept by McLuhan stating that the medium itself shapes our experiences.

Alone Together

A concept by Turkle highlighting superficial connections due to digital communication.

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ARPANET

Foundation of today's internet, created in the 1960s for government use.

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Cognitive Function of Media

Media provides important information crucial for individuals' functioning in society.

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Socializing Agent

Media acts as a source of general information that socializes members of society.

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Conflict Perspective

Focuses on how media perpetuates social inequalities and power struggles.

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Conglomerate

A corporation composed of various diversified companies, influencing media content.

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Consumer Capitalism

A system where workers are exploited through low wages and manipulative advertising.

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Prosumers

Individuals who act as both consumers and producers in the same setting, such as using self-checkout.

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Prosumer Capitalism

A capitalist structure where prosumers contribute unpaid labor, boosting company profits.

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Media Framing

How media represents and interprets events, affecting their perceived meaning.

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Stereotypes

Overgeneralizations about groups, often based on flawed assumptions.

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Interactionist Perspective

A micro-level approach focusing on interpersonal interactions shaping societal understanding.

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Media Representation

The attribution of meanings to media images and narratives.

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Framing Factors

Components influencing how media presents and interprets news events, including sizing, agency, and identification.

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Generalization in Media

The extent to which a media story is applied to broader political issues.

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Dramaturgical Theory

Erving Goffman's concept that social life is like a performance with 'frontstage' and 'backstage' behavior.

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Frontstage Behavior

The persona individuals present to the public, often on social media.

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Backstage Behavior

The true self individuals display when alone or with close friends.

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Feminist Perspective on Media

The analysis of media's role in perpetuating gender stereotypes and inequalities.

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Social Learning Theory

The principle that people learn behaviors by observing others and their consequences.

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Cultivation Theory

The idea that long-term exposure to TV violence has cumulative effects on viewers.

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Study Notes

Mass Media Prevalence and Forms

  • Technology, like fitness trackers, is deeply interwoven with personal habits, impacting social interactions.
  • Technology reflects socio-historical moments and societal norms.
  • McDonaldization principles (efficiency, calculability, predictability, and control) are evident in various technologies.
  • Mass media moves through a landscape similar to physical space.
  • The media landscape is continuously evolving.

Media Consumption Patterns

  • Media integration is central to all aspects of modern life.
  • People use media for daily tasks, communication, entertainment, and more.
  • Consumption patterns vary across different age groups. Streaming music and videos are primary online activities.
  • COVID-19 impacted media consumption.

Legacy and New Media

  • Legacy media, with origins in the past, is declining.
  • New media, reliant on technology, is increasing in engagement.
  • Legacy media includes Print, Recordings, Radio, TV, and Cinema.
  • New media includes websites, apps, streaming audio/video. technologies, websites, apps, and social media.

Advanced Research Project Agency Network (ARPANET)

  • A predecessor of the internet.
  • Created during the Cold-War era.
  • It was funded by the U.S. government.
  • Evolved into the modern interactive internet.

Medium is the Message

  • (McLuhan) The way technology/media alters/enhances society's functions.
  • Every new medium changes how we experience the world.

Alone Together (Turkle)

  • People are increasingly connected but may struggle with deeper relationships.
  • Increased use of internet and text messaging may lead to less emotional intimacy.
  • People are less focused during interactions.

Privacy and Regulations

  • Data breaches and data mining are potential risks related to personal data.
  • The CRTC (Canadian Radio-TV & Telecommunications Commission) oversees broadcast and telecommunication regulations to ensure accessibility and quality.

Functionalist Perspective

  • Focuses on media's role in maintaining social order and stability.
  • Media shapes our understanding of politics, economy, and history.
  • Media fulfills social functions.

Conflict Perspective

  • Examines the unequal distribution of resources and power through media.
  • Media ownership concentration creates potential bias.
  • Conglomeration leads to control over information.
  • Monopoly and quality concerns.
  • Media and consumerism (Marxist perspective).

Media Shapes Perceptions

  • Interactionist perspective focuses on media's role in shaping perceptions and interactions.
  • Media Framing shapes how stories are told.
  • Media shapes perceptions of events, issues, and individuals.
  • Media representations can reinforce stereotypes creating a biased perspective.

Media Framing Factors

  • Media framing influences how information is presented.
  • Media influences audiences and perspective.
  • Importance of sizing, agency, and categorization.

Media Violence

  • Social Learning Theory suggests that observing violence in media can lead to imitation.
  • Desensitization theory proposes that repeated exposure to violence can lessen emotional impact.
  • Cultivation theory posits that prolonged media exposure can lead to a skewed perception of reality.

Postmodern Perspective

  • Media's influence on society and varied interpretations.

Media Literacy

  • Media literacy is essential to evaluate and make informed choices about media messages.
  • Media is a constructed product.
  • Audiences actively interpret media.
  • Commercial considerations shape media products.
  • Media impacts social and political ideologies.
  • Understanding the medium is key.

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Mass Media Chapter 6 PDF

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