Uses and Gratification Theory Quiz

The process of communicating information to large groups of people using mass media, like newspapers, radio, television, or the internet.

The practice of gathering, processing, and disseminating news and information to the public.

How media shapes people's beliefs, attitudes, and behaviors.

The use of different media channels (print, electronic, and digital) to reach a wide audience.

The study of how mass communication operates and its impact on individuals and society.

The distribution of information or promotions using various media channels.

The ability to communicate effectively across different levels of communication, like interpersonal, organizational, and mass communication.

Unique tools and techniques that are used to reach a large audience simultaneously.

The theory that audiences actively choose media content to fulfill their needs and desires.

The process of converting a message from its original form into a code that can be transmitted.

The process of converting a coded message back into its original form.

A desire to gain knowledge, understanding, and information.

The shared knowledge, experiences, values, and beliefs that influence how a message is understood.

A desire to experience emotions, feelings, and sensory stimulation.

A desire to maintain a positive self-image and sense of identity.

The context, societal influences, and personal values that impact how individuals interpret and respond to messages.

The person or source that initiates the communication process by sending a message.

A desire to connect with others and feel a sense of belonging.

A desire to escape from daily stress and find relaxation.

The person who receives and interprets the message.

The medium (e.g., speech, writing, visual) used to transmit the message.

One of the main criticisms of Uses and Gratification Theory: it underplays the influence of media and its power over individuals.

The modification or interpretation of a message by an intermediary, such as a journalist or editor, before it reaches the receiver.

Uses and Gratification Theory emphasizes the audience's agency in media choice, making individuals the center of the communication process.

Communication that reaches a large audience through electronic or mechanical means, like TV, radio, or the internet.

A process where the sender transmits a message through a channel to the receiver with the potential for feedback.

Involves two or more people directly interacting with each other, allowing for immediate feedback.

Communication within a group of people, often involving shared goals and a sense of belonging.

The feedback is delayed and complex in mass communication due to the large audience and the use of various media channels.

A theoretical approach that aims to understand how media content reflects and influences society.

Examines the underlying faults of media practice and their connection to social issues.

Focuses on understanding communication processes to make mass communication more effective.

The question of whether media influences society or vice versa, exploring the relationship between media content and social change. It examines how media impacts society and how societal issues are reflected in media.

The study of how media operates differently across various cultures, revealing how cultural practices influence media consumption and production.

The theory that globalization and technology, while seemingly universal, are actually shaped and influenced by cultural values and practices.

The diverse topics and issues addressed through mass communication, such as news, entertainment, advertising, and social movements.

The universalizing tendency of technology, suggesting technology transcends cultural differences.

The use of technology, media production, and consumption are all influenced by cultural context.

The analysis of how media operates differently in developed and developing countries, considering factors like economic systems and political structures.

A change in one element (A) of a system necessitates changes in other elements (B and C) to maintain equilibrium. This concept applies to communication relationships.

The environment surrounding a communication exchange, representing the common ground shared by the communicators.

A state of balance and stability in communication, where adjustments in one aspect are countered by changes in others.

In communication, both parties (A and B) are equally influenced by the social environment (C) and adjust their interaction in response to changes within this shared context.

The ability of communication to foster and maintain equilibrium within social systems. Changes in relationships require communication adjustments for stability.

Communication is a key factor in influencing public opinion and affecting political outcomes.

This model highlights the importance of communication in a knowledge-driven society, where political parties, governments, and citizens rely on information for effective governance.

Ensuring that public policies are created through transparency, participation, and accessibility to information, a process facilitated by open and effective communication.