Podcast
Questions and Answers
Companies may use colours to alter perceptions of their ______.
Companies may use colours to alter perceptions of their ______.
products
Influencers are often ______, celebrities or well-known food bloggers.
Influencers are often ______, celebrities or well-known food bloggers.
athletes
Popular television cooking programs often includes information about new ______, cooking styles and food fads.
Popular television cooking programs often includes information about new ______, cooking styles and food fads.
ingredients
Companies often use persuasive ______ in advertising to entice consumers to buy their products.
Companies often use persuasive ______ in advertising to entice consumers to buy their products.
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______ refers to the promotion of products or services.
______ refers to the promotion of products or services.
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A ______ market is a small portion of the target market that is not being readily served by the other products.
A ______ market is a small portion of the target market that is not being readily served by the other products.
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Advertising is used to ______ consumers to switch brands.
Advertising is used to ______ consumers to switch brands.
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The ______ market is a common group of consumers who share common needs or characteristics.
The ______ market is a common group of consumers who share common needs or characteristics.
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Media is defined as the means used to communicate to a mass of ______.
Media is defined as the means used to communicate to a mass of ______.
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Some information provided in the media is accurate and reliable, encouraging people to develop positive ______ and values.
Some information provided in the media is accurate and reliable, encouraging people to develop positive ______ and values.
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Advertising and marketing is used to shape the information people receive and influence their ______, choices and values.
Advertising and marketing is used to shape the information people receive and influence their ______, choices and values.
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The main intention of advertising is to sell for ______.
The main intention of advertising is to sell for ______.
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Food companies have quickly realised the potential of marketing food to ______ using apps.
Food companies have quickly realised the potential of marketing food to ______ using apps.
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Augmented reality is a technology where users combine the real world with ______ generated content.
Augmented reality is a technology where users combine the real world with ______ generated content.
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The colour purple is associated with ______, wealth and luxury.
The colour purple is associated with ______, wealth and luxury.
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Advergames are a type of advertising technique used to elicit emotional and psychological response to ______.
Advergames are a type of advertising technique used to elicit emotional and psychological response to ______.
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Study Notes
Media and its Influence
- Media refers to the means used to communicate to a mass of people, including forms such as advertisement, books, digital games, internet sites, films, food labels, magazines, and televisions.
- Media can provide accurate and reliable information, but also biased, misleading, and inaccurate information, which can influence people's beliefs and values.
Types of Information Communicated in Media
- Information about new food products
- Advice about economical meals, meal preparation, and nutrition
- Details about weight loss diets or hot new trends
- Education about food safety
- Instructions on how to cook a meal
Media Shaping Consumer Values
- Advertising and marketing are used to shape the information people receive and influence their beliefs, choices, and values.
- The main intention of advertising is to sell for profit, and companies appeal to consumer emotions and values.
Advertising Techniques
- Advergames: marketing food to children using apps, such as KFC's snack in the face online game and Hungry Jack's Shake and Win app.
- Augmented Reality: technology that combines the real world with computer-generated content to provide information for consumers.
- Colour: evokes emotions and can be used to elicit an emotional connection with food, such as purple associated with wisdom, wealth, and luxury.
- Influencers: companies pay influencers to promote products to a particular group of people, often athletes, celebrities, or well-known food bloggers.
- Popular Culture: food information presented in popular television cooking programs, social media platforms, and cuisines from other countries.
Marketing and Target Market
- Marketing: the promotion of products or services, including research to find out what consumers want.
- Target Market: a common group of consumers who share common needs or characteristics and are the focal point of the marketing strategy.
- Niche Market: a small portion of the target market that is not being readily served by other products.
Advertising Goals
- Inform: provide detailed information about a product
- Persuade: help build brand preference
- Encourage: consumers to switch brands
- Remind: if a product has a new competitor or has been in the marketplace for a long time
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Description
Explore the different forms of media and the types of information they convey, including accurate and misleading information.
