Mass Media and Information

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Questions and Answers

Companies may use colours to alter perceptions of their ______.

products

Influencers are often ______, celebrities or well-known food bloggers.

athletes

Popular television cooking programs often includes information about new ______, cooking styles and food fads.

ingredients

Companies often use persuasive ______ in advertising to entice consumers to buy their products.

<p>words</p> Signup and view all the answers

______ refers to the promotion of products or services.

<p>Marketing</p> Signup and view all the answers

A ______ market is a small portion of the target market that is not being readily served by the other products.

<p>niche</p> Signup and view all the answers

Advertising is used to ______ consumers to switch brands.

<p>encourage</p> Signup and view all the answers

The ______ market is a common group of consumers who share common needs or characteristics.

<p>target</p> Signup and view all the answers

Media is defined as the means used to communicate to a mass of ______.

<p>people</p> Signup and view all the answers

Some information provided in the media is accurate and reliable, encouraging people to develop positive ______ and values.

<p>beliefs</p> Signup and view all the answers

Advertising and marketing is used to shape the information people receive and influence their ______, choices and values.

<p>beliefs</p> Signup and view all the answers

The main intention of advertising is to sell for ______.

<p>profit</p> Signup and view all the answers

Food companies have quickly realised the potential of marketing food to ______ using apps.

<p>children</p> Signup and view all the answers

Augmented reality is a technology where users combine the real world with ______ generated content.

<p>computer</p> Signup and view all the answers

The colour purple is associated with ______, wealth and luxury.

<p>wisdom</p> Signup and view all the answers

Advergames are a type of advertising technique used to elicit emotional and psychological response to ______.

<p>food</p> Signup and view all the answers

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Study Notes

Media and its Influence

  • Media refers to the means used to communicate to a mass of people, including forms such as advertisement, books, digital games, internet sites, films, food labels, magazines, and televisions.
  • Media can provide accurate and reliable information, but also biased, misleading, and inaccurate information, which can influence people's beliefs and values.

Types of Information Communicated in Media

  • Information about new food products
  • Advice about economical meals, meal preparation, and nutrition
  • Details about weight loss diets or hot new trends
  • Education about food safety
  • Instructions on how to cook a meal

Media Shaping Consumer Values

  • Advertising and marketing are used to shape the information people receive and influence their beliefs, choices, and values.
  • The main intention of advertising is to sell for profit, and companies appeal to consumer emotions and values.

Advertising Techniques

  • Advergames: marketing food to children using apps, such as KFC's snack in the face online game and Hungry Jack's Shake and Win app.
  • Augmented Reality: technology that combines the real world with computer-generated content to provide information for consumers.
  • Colour: evokes emotions and can be used to elicit an emotional connection with food, such as purple associated with wisdom, wealth, and luxury.
  • Influencers: companies pay influencers to promote products to a particular group of people, often athletes, celebrities, or well-known food bloggers.
  • Popular Culture: food information presented in popular television cooking programs, social media platforms, and cuisines from other countries.

Marketing and Target Market

  • Marketing: the promotion of products or services, including research to find out what consumers want.
  • Target Market: a common group of consumers who share common needs or characteristics and are the focal point of the marketing strategy.
  • Niche Market: a small portion of the target market that is not being readily served by other products.

Advertising Goals

  • Inform: provide detailed information about a product
  • Persuade: help build brand preference
  • Encourage: consumers to switch brands
  • Remind: if a product has a new competitor or has been in the marketplace for a long time

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