Mass Media and Information

Study Notes

Media refers to the means used to communicate to a mass of people, including forms such as advertisement, books, digital games, internet sites, films, food labels, magazines, and televisions.
Media can provide accurate and reliable information, but also biased, misleading, and inaccurate information, which can influence people's beliefs and values.

Advertising and marketing are used to shape the information people receive and influence their beliefs, choices, and values.
The main intention of advertising is to sell for profit, and companies appeal to consumer emotions and values.

Advergames: marketing food to children using apps, such as KFC's snack in the face online game and Hungry Jack's Shake and Win app.
Augmented Reality: technology that combines the real world with computer-generated content to provide information for consumers.
Colour: evokes emotions and can be used to elicit an emotional connection with food, such as purple associated with wisdom, wealth, and luxury.
Influencers: companies pay influencers to promote products to a particular group of people, often athletes, celebrities, or well-known food bloggers.
Popular Culture: food information presented in popular television cooking programs, social media platforms, and cuisines from other countries.

Marketing: the promotion of products or services, including research to find out what consumers want.
Target Market: a common group of consumers who share common needs or characteristics and are the focal point of the marketing strategy.
Niche Market: a small portion of the target market that is not being readily served by other products.

Inform: provide detailed information about a product
Persuade: help build brand preference
Encourage: consumers to switch brands
Remind: if a product has a new competitor or has been in the marketplace for a long time

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