Mass Communication: Print Journalism & Media Research

Print Journalism

• Definition: Print journalism refers to the process of gathering, editing, and publishing news and information through printed media such as newspapers, magazines, and journals.
• History: Print journalism has its roots in the 17th century with the emergence of newspapers. Over time, print journalism evolved to include magazines, journals, and other forms of print media.
• Types of Print Journalism:
  • News journalism: Focuses on reporting current events and news stories.
  • Feature journalism: Focuses on human-interest stories, profiles, and in-depth reports.
  • Investigative journalism: Involves in-depth research and investigation into a specific topic or issue.
• Key roles in print journalism:
  • Reporter: Responsible for gathering information and writing news stories.
  • Editor: Responsible for reviewing, revising, and publishing news stories.
  • Photographer: Responsible for capturing images to accompany news stories.

Media Research

• Definition: Media research refers to the systematic and scientific study of media institutions, media content, and media audiences.
• Types of media research:
  • Quantitative research: Involves the collection and analysis of numerical data to understand media trends and patterns.
  • Qualitative research: Involves the collection and analysis of non-numerical data to understand media meanings and interpretations.
• Methods of media research:
  • Content analysis: Involves the systematic analysis of media content to identify patterns and trends.
  • Survey research: Involves the collection of data through questionnaires and interviews to understand media audiences.
  • Experimental research: Involves the manipulation of media stimuli to measure audience responses.
• Importance of media research:
  • Helps understand media effects on audiences and society.
  • Inform media policy and regulation.
  • Provides insights for media professionals and organizations.