Mass Communication: Print Journalism & Media Research

Study Notes

Print Journalism

Definition: Print journalism refers to the process of gathering, editing, and publishing news and information through printed media such as newspapers, magazines, and journals.
History: Print journalism has its roots in the 17th century with the emergence of newspapers. Over time, print journalism evolved to include magazines, journals, and other forms of print media.
Types of Print Journalism:
- News journalism: Focuses on reporting current events and news stories.
- Feature journalism: Focuses on human-interest stories, profiles, and in-depth reports.
- Investigative journalism: Involves in-depth research and investigation into a specific topic or issue.
Key roles in print journalism:
- Reporter: Responsible for gathering information and writing news stories.
- Editor: Responsible for reviewing, revising, and publishing news stories.
- Photographer: Responsible for capturing images to accompany news stories.

Media Research

Definition: Media research refers to the systematic and scientific study of media institutions, media content, and media audiences.
Types of media research:
- Quantitative research: Involves the collection and analysis of numerical data to understand media trends and patterns.
- Qualitative research: Involves the collection and analysis of non-numerical data to understand media meanings and interpretations.
Methods of media research:
- Content analysis: Involves the systematic analysis of media content to identify patterns and trends.
- Survey research: Involves the collection of data through questionnaires and interviews to understand media audiences.
- Experimental research: Involves the manipulation of media stimuli to measure audience responses.
Importance of media research:
- Helps understand media effects on audiences and society.
- Inform media policy and regulation.
- Provides insights for media professionals and organizations.

Description

Test your knowledge of print journalism, including its definition, history, types, and key roles. Also, explore media research, its types, methods, and importance in understanding media effects and informing media policy.