Digital Media and Online Communication

Digital Media

Social Media

• Online platforms for social interaction, content sharing, and networking
• Examples: Facebook, Twitter, Instagram, LinkedIn, YouTube
• Features: profiles, posting, sharing, liking, commenting, hashtagging
• Impact: changed communication, marketing, and entertainment landscapes

Online Journalism

• Digital publishing of news and feature articles
• Characteristics: immediacy, interactivity, and multimedia content
• Forms: online news websites, blogs, and news aggregator apps
• Challenges: credibility, accuracy, and monetization

Digital Photography

• Capture and manipulation of digital images
• Camera types: DSLR, mirrorless, smartphone
• Editing software: Adobe Lightroom, Photoshop, GIMP
• Applications: commercial, fine art, documentary, and social media

Video Production

• Creation and distribution of digital video content
• Types: narrative, documentary, animation, and live streaming
• Equipment: cameras, lighting, sound, and editing software (e.g. Adobe Premiere, Final Cut Pro)
• Platforms: YouTube, Vimeo, Netflix, and social media

Podcasting

• Digital audio content for on-demand listening
• Formats: interview, storytelling, news, and educational
• Production: recording, editing, and mixing software (e.g. Audacity, GarageBand)
• Distribution: Apple Podcasts, Spotify, Google Podcasts, and RSS feeds

TV and Film

• Traditional media adapted for digital consumption
• Streaming services: Netflix, Hulu, Amazon Prime, Disney+
• On-demand viewing and binge-watching
• Impact: changed viewing habits and business models

Video Games

• Interactive digital entertainment on various platforms
• Genres: action, adventure, role-playing, sports, and puzzle
• Development: concept, design, programming, and testing
• Distribution: console, PC, mobile, and online stores

Digital Art

• Creation and manipulation of digital visual art
• Forms: graphic design, illustration, animation, and digital painting
• Software: Adobe Creative Suite, Sketchbook, and Blender
• Applications: commercial, fine art, and entertainment industries

Advertisements

• Digital marketing and promotional content
• Types: display ads, search ads, social media ads, and influencer marketing
• Targeting: demographics, interests, and behavioral data
• Measurement: clicks, conversions, and return on investment (ROI)

Digital Media

Social Media

• Online platforms that allow users to create profiles, post content, share with others, like, and comment
• Examples of social media platforms include Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Features of social media platforms include hashtagging, sharing, and networking capabilities
• Social media has had a significant impact on communication, marketing, and entertainment

Online Journalism

• Digital publishing of news and feature articles that can be accessed online
• Characteristics of online journalism include immediacy, interactivity, and multimedia content
• Forms of online journalism include online news websites, blogs, and news aggregator apps
• Challenges faced by online journalism include credibility, accuracy, and monetization

Digital Photography

• The capture and manipulation of digital images using various camera types
• Camera types used in digital photography include DSLR, mirrorless, and smartphone cameras
• Editing software used in digital photography include Adobe Lightroom, Photoshop, and GIMP
• Applications of digital photography include commercial, fine art, documentary, and social media uses

Video Production

• The creation and distribution of digital video content that can be accessed online
• Types of video production include narrative, documentary, animation, and live streaming
• Equipment used in video production include cameras, lighting, sound, and editing software
• Popular platforms for video production include YouTube, Vimeo, Netflix, and social media
• Editing software used in video production include Adobe Premiere and Final Cut Pro

Podcasting

• Digital audio content created for on-demand listening
• Formats of podcasting include interview, storytelling, news, and educational formats
• Production of podcasts involves recording, editing, and mixing software such as Audacity and GarageBand
• Distribution of podcasts occurs through Apple Podcasts, Spotify, Google Podcasts, and RSS feeds

TV and Film

• Traditional media that has been adapted for digital consumption
• Streaming services such as Netflix, Hulu, Amazon Prime, and Disney+ offer on-demand viewing and binge-watching capabilities
• The shift to digital consumption has changed viewing habits and business models in the TV and film industry

Video Games

• Interactive digital entertainment that can be accessed on various platforms
• Genres of video games include action, adventure, role-playing, sports, and puzzle games
• Development of video games involves concept, design, programming, and testing
• Distribution of video games occurs through console, PC, mobile, and online stores

Digital Art

• Creation and manipulation of digital visual art using various software and forms
• Forms of digital art include graphic design, illustration, animation, and digital painting
• Software used in digital art include Adobe Creative Suite, Sketchbook, and Blender
• Applications of digital art include commercial, fine art, and entertainment industries

Advertisements

• Digital marketing and promotional content that targets specific demographics
• Types of digital advertisements include display ads, search ads, social media ads, and influencer marketing
• Targeting of digital advertisements occurs through demographics, interests, and behavioral data
• Measurement of digital advertisements occurs through clicks, conversions, and return on investment (ROI)

Explore the concepts of social media and online journalism, including their features, examples, and impact on society. Test your knowledge of digital publishing and online content sharing.