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Mass Communication Basics

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Questions and Answers

What is the primary focus of mass communication in the context of health communication?

To evaluate the effectiveness of health campaigns

To communicate with large segments of the population (correct)

To create awareness about a specific health issue

To persuade individuals to adopt a specific behavior

Which of the following is NOT a basic function of communication in the context of mass communication?

To educate the audience

To build community on issues of public interest

To analyze the impact of a message (correct)

To entertain the audience

What is the primary goal of mass communication in health communication?

To influence public policy on health issues

To create a sense of community among individuals

To motivate individuals to take action

To disseminate information to a large audience (correct)

Which of the following is a key action area in health communication?

Mass communication Signup and view all the answers

What is the role of mass communication in promoting public health?

To inform and motivate action on health issues Signup and view all the answers

Mass communication is solely concerned with communication with small groups of people.

False Signup and view all the answers

The primary function of communication is to diagnose medical conditions.

False Signup and view all the answers

Mass communication plays a crucial role in health communication as a key action area.

True Signup and view all the answers

The main goal of communication is to primarily focus on individual interests.

False Signup and view all the answers

Mass communication is not concerned with education as a basic function of communication.

False Signup and view all the answers

Study Notes

Mass Communication

Concerned with communication with large segments of the population and the general public
A key action area in health communication

Functions of Communication

Inform: provide information to the public
Educate: instruct or enlighten the public on specific topics
Entertain: provide amusement or enjoyment to the public
Motivate action: inspire or influence the public to take action
Build community: foster a sense of belonging and shared interest on issues of public concern

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Description

Test your knowledge on the fundamental concepts of mass communication, including its functions and applications in health communication and public interest. Learn about the key roles of communication in informing, educating, and motivating the general public. Assess your understanding of this essential field of research and practice.