Marriott Bonvoy Loyalty Program Overview

Introduction

The Marriott Bonvoy program is a hotel loyalty program operated by Marriott International. Launched in February 2019, it combines multiple hotel loyalty programs previously owned by Marriott, including Marriott Rewards, Starwood Preferred Guest (SPG), and The Ritz Carlton Rewards, among others. Since its inception, the program has grown significantly, with over 160 million members as of 2022.

Key Features of the Marriott Bonvoy Program

Earning Points

Members earn points when they stay at participating Marriott properties or use associated credit cards. These points can be used for free hotel nights, airline miles, or other rewards.

Redemption Options

Points can be redeemed for various benefits, including free hotel stays, airline miles, and exclusive experiences.

Elite Statuses

As members accumulate points, they can achieve higher elite status levels, granting additional benefits such as bonus points, complimentary room upgrades, and dedicated phone lines for reservations.

Co-Branded Credit Cards

Marriott also offers co-branded credit cards in partnership with banks, allowing members to earn extra points on everyday purchases.

Enhancing Member Experience

To further enhance the member experience, Marriott introduced the One Point Moments feature, where members can redeem their points for unique experiences, rather than just staying at hotels. This includes exclusive events, dining experiences, and cultural activities, adding a layer of personalization and exclusivity to the program.

Conclusion

The Marriott Bonvoy program represents Marriott International's comprehensive approach to customer loyalty, providing members with a vast array of benefits and redemption options. With ongoing updates and improvements, it continues to be a cornerstone of Marriott's overall strategy for attracting and retaining guests.