Marriott Bonvoy Loyalty Program Overview

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Questions and Answers

How can members earn points in the Marriott Bonvoy program?

By staying at participating Marriott properties or using associated credit cards (correct)

By referring friends to join the program

By participating in online surveys

By watching promotional videos on the website

What can points be redeemed for in the Marriott Bonvoy program?

Cashback rewards

Food vouchers at select restaurants

Free hotel stays, airline miles, and exclusive experiences (correct)

Discounts on car rentals only

What are the benefits of achieving higher elite status levels in the Marriott Bonvoy program?

Early check-in and late check-out options only

Access to exclusive shopping discounts

Bonus points, complimentary room upgrades, and dedicated phone lines for reservations (correct)

Free room service on every stay

How can members earn extra points on everyday purchases in the Marriott Bonvoy program?

By using Marriott's co-branded credit cards offered in partnership with banks Signup and view all the answers

What feature did Marriott introduce to allow members to redeem points for unique experiences?

One Point Moments feature Signup and view all the answers

How many members did the Marriott Bonvoy program have as of 2022?

Over 160 million members Signup and view all the answers

What is the primary purpose of the Bonvoy Loyalty Program?

To reward members with points for their stays Signup and view all the answers

How can individuals participate in the Bonvoy loyalty program?

By booking directly with Marriott or through the Marriott Bonvoy website Signup and view all the answers

Which of the following is a benefit of being a member of the Bonvoy program?

Points can be redeemed for free nights at Marriott properties Signup and view all the answers

How do members earn points in the Bonvoy loyalty program?

By booking directly with Marriott or through the Marriott Bonvoy website and staying at participating hotels Signup and view all the answers

What determines the number of points earned in the Bonvoy program for a stay?

The rate category at which the room was booked Signup and view all the answers

Which type of guests benefit most from participating in the Bonvoy Loyalty Program?

Guests who frequently stay at Marriott's participating brands Signup and view all the answers

What do members of the Bonvoy program redeem their points for?

Free nights at Marriott properties or other perks like flights or car rentals Signup and view all the answers

Why must individuals book directly with Marriott to accumulate points in the Bonvoy loyalty program?

Because third-party bookings do not qualify for point accumulation Signup and view all the answers

Study Notes

Introduction

The Marriott Bonvoy program is a hotel loyalty program operated by Marriott International. Launched in February 2019, it combines multiple hotel loyalty programs previously owned by Marriott, including Marriott Rewards, Starwood Preferred Guest (SPG), and The Ritz Carlton Rewards, among others. Since its inception, the program has grown significantly, with over 160 million members as of 2022.

Key Features of the Marriott Bonvoy Program

Earning Points

Members earn points when they stay at participating Marriott properties or use associated credit cards. These points can be used for free hotel nights, airline miles, or other rewards.

Redemption Options

Points can be redeemed for various benefits, including free hotel stays, airline miles, and exclusive experiences.

Elite Statuses

As members accumulate points, they can achieve higher elite status levels, granting additional benefits such as bonus points, complimentary room upgrades, and dedicated phone lines for reservations.

Co-Branded Credit Cards

Marriott also offers co-branded credit cards in partnership with banks, allowing members to earn extra points on everyday purchases.

Enhancing Member Experience

To further enhance the member experience, Marriott introduced the One Point Moments feature, where members can redeem their points for unique experiences, rather than just staying at hotels. This includes exclusive events, dining experiences, and cultural activities, adding a layer of personalization and exclusivity to the program.

Conclusion

The Marriott Bonvoy program represents Marriott International's comprehensive approach to customer loyalty, providing members with a vast array of benefits and redemption options. With ongoing updates and improvements, it continues to be a cornerstone of Marriott's overall strategy for attracting and retaining guests.

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Description

Explore the key features of the Marriott Bonvoy loyalty program, including earning points, redemption options, elite statuses, and co-branded credit cards. Learn about how Marriott enhances member experience with unique redemption options through the One Point Moments feature.