Questions and Answers
How many brands does Marriott have?
30
How many tiers are in the Marriott Brand and what are they based on?
3 (Luxury, Premium, and Select); based on architecture.
What are the two ways that you differentiate hotels from each other?
Classic (traditional hotels) and Distinctive (modern hotels)
How many luxury brands does Marriott have and classify which ones are distinctive vs. classic?
Signup and view all the answers
Where are the Bvlgari Hotels located?
Signup and view all the answers
Where are the Bvlgari Hotels opening?
Signup and view all the answers
Where are some of your Luxury Collection hotels located in the United States and other countries?
Signup and view all the answers
What is the Edition hotel known as and why?
Signup and view all the answers
What are the Edition hotels classified as?
Signup and view all the answers
What is a boutique hotel?
Signup and view all the answers
Where are some of the Edition Hotels located in North America?
Signup and view all the answers
Where are some Edition Hotels located in Europe, Asia Pacific, and the Middle East?
Signup and view all the answers
Study Notes
Marriott Brands Overview
- Marriott operates 30 brands within its portfolio.
- The brands are categorized into three tiers: Luxury, Premium, and Select, based on architectural elements.
Hotel Differentiation
- Hotels are distinguished as Classic (traditional) or Distinctive (modern).
Luxury Brands Classification
- Marriott features 8 luxury brands:
- Distinctive: Ritz Carlton Reserve, Edition Hotels, Bvlgari Hotels, Luxury Collection, W Hotels
- Classic: Ritz Carlton, St. Regis, JW Marriott
Bvlgari Hotels Locations
- Current Bvlgari Hotel locations include:
- London
- Milan
- Beijing
- Shanghai
- Bali
- Dubai
- Upcoming openings planned in:
- Tokyo (2023)
- Moscow (2022)
- Paris (2020)
Luxury Collection Hotels
- Locations of Luxury Collection hotels include:
- United States: Arizona, California, Portland
- International: Africa, Austria, Greece (Santorini), Italy (Venice), Spain, Peru
Edition Hotels Concept
- Edition Hotels are branded as "the anti hotel chain" due to their focus on individualized experiences.
- They are classified as luxury boutique hotels, which emphasize unique aesthetics and personalized service.
Boutique Hotel Definition
- Boutique hotels are characterized as small, upper upscale properties with distinctive design elements.
Edition Hotels Locations
- Notable Edition Hotel locations in North America:
- West Hollywood
- New York
- Times Square
- Miami Beach
- Locations in Europe, Asia Pacific, and the Middle East include:
- Europe: Barcelona, London
- Asia Pacific: Shanghai, Tokyo
- Middle East: Abu Dhabi
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of Marriott's luxury brands with these flashcards. Learn about the number of brands, tiers, and differentiating factors that set these hotels apart. Perfect for anyone interested in the hospitality industry.
