Marketplace & Customer Needs Quiz
17 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the difference between needs and wants?

  • Needs are states of felt deprivation, wants are backed by buying power
  • Needs are backed by buying power, wants are states of felt deprivation
  • Wants are some combination of products, services, information, or experiences offered to a market to satisfy a need or want
  • Wants are shaped by culture and individual personality, needs are human wants (correct)

    • What is marketing myopia?

  • Focusing on underlying consumer needs
  • Focusing on creating, maintaining, and growing desirable exchange relationships
  • Focusing on existing wants and losing sight of underlying consumer needs (correct)
  • Focusing on obtaining a desired object from someone by offering something in return

    • When do consumers market?

  • When they search for products
  • All of the above (correct)
  • When they make purchases
  • When they interact with companies to obtain information

    • What is the difference between microenvironment and macroenvironment in marketing?

    <p>Microenvironment includes actors close to the company while macroenvironment includes larger societal forces</p> Signup and view all the answers

    Which of the following is NOT a component of microenvironment in marketing?

    <p>Cultural forces</p> Signup and view all the answers

    What is generational marketing?

    <p>Marketing to people based on their lifestyle or life stage instead of age</p> Signup and view all the answers

    What is value marketing in the economic environment?

    <p>Offering buyers greater value—the right combination of quality and service at a fair price</p> Signup and view all the answers

    What is environmental sustainability in marketing?

    <p>Developing strategies and practices that create a world economy that the planet can support indefinitely</p> Signup and view all the answers

    What is the natural environment in marketing?

    <p>The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities</p> Signup and view all the answers

    What is the most dramatic force in changing the marketplace according to the text?

    <p>Technological environment</p> Signup and view all the answers

    What is the difference between microenvironment and macroenvironment?

    <p>Microenvironment includes actors close to the company while macroenvironment includes societal forces.</p> Signup and view all the answers

    What are the six macroenvironmental forces that affect marketing decisions?

    <p>Demographic, economic, natural, technological, political, and cultural forces.</p> Signup and view all the answers

    What is generational marketing?

    <p>Segmenting people by lifestyle or life stage instead of age.</p> Signup and view all the answers

    What is value marketing?

    <p>Offering financially cautious buyers greater value—the right combination of quality and service at a fair price.</p> Signup and view all the answers

    What is environmental sustainability?

    <p>Developing strategies and practices that create a world economy that the planet can support indefinitely.</p> Signup and view all the answers

    What is the natural environment?

    <p>The physical environment and the natural resources that are needed as inputs by marketers.</p> Signup and view all the answers

    What are marketing intermediaries?

    <p>Firms that help the company to promote, sell, and distribute its goods to final buyers.</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser