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Questions and Answers
What is the difference between needs and wants?
What is marketing myopia?
When do consumers market?
What is the difference between microenvironment and macroenvironment in marketing?
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Which of the following is NOT a component of microenvironment in marketing?
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What is generational marketing?
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What is value marketing in the economic environment?
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What is environmental sustainability in marketing?
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What is the natural environment in marketing?
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What is the most dramatic force in changing the marketplace according to the text?
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What is the difference between microenvironment and macroenvironment?
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What are the six macroenvironmental forces that affect marketing decisions?
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What is generational marketing?
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What is value marketing?
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What is environmental sustainability?
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What is the natural environment?
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What are marketing intermediaries?
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