Podcast
Questions and Answers
What is the primary focus of the marketing concept?
What is the primary focus of the marketing concept?
customer needs
How does the sales concept approach customer interactions?
How does the sales concept approach customer interactions?
pushing products
What is the key difference in the time horizon of the marketing and sales concepts?
What is the key difference in the time horizon of the marketing and sales concepts?
long-term relationships (marketing) vs. short-term transactions (sales)
Which concept prioritizes customer satisfaction?
Which concept prioritizes customer satisfaction?
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Which concept is product-centric?
Which concept is product-centric?
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