Podcast
Questions and Answers
What is the essence of the production concept in marketing management orientations?
What is the essence of the production concept in marketing management orientations?
- Emphasizing aggressive promotion of products
- Focusing on improving production and distribution efficiency (correct)
- Ignoring customer needs in favor of product availability
- Prioritizing customer satisfaction over production efficiency
What is the significance of marketing for consumers?
What is the significance of marketing for consumers?
- Increases product prices through unhealthy competition
- Provides an opportunity to know about various products available in the market (correct)
- Creates monopolies by favoring certain brands
- Reduces the level of competence among firms
What is the primary focus of marketing?
What is the primary focus of marketing?
- Maximizing production and distribution efficiency
- Promoting products regardless of customer needs
- Creating and maintaining satisfying relationships through value exchange (correct)
- Capturing value from customers without providing satisfaction
What is the 7 P's marketing mix component that emphasizes the importance of how a product is positioned in the market?
What is the 7 P's marketing mix component that emphasizes the importance of how a product is positioned in the market?
What does marketing management aim to achieve through customer value creation?
What does marketing management aim to achieve through customer value creation?
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with through creating and exchanging value with others. - Marketing is a social and managerial process by which individuals and groups obtain what they need and want capture value from customers in return. - The process by which companies create value for customers and build strong customer relationships in order to ______
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with through creating and exchanging value with others. - Marketing is a social and managerial process by which individuals and groups obtain what they need and want capture value from customers in return. - The process by which companies create value for customers and build strong customer relationships in order to ______
Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
Precise identification of what consumers ______
Precise identification of what consumers ______
MARKETING MIX PRICE PROMOTION PHYSICAL EVIDENCE PEOPLE PRODUCT PROCESS PLACE if one P-(POSITIONING) IMPORTANCE OF MARKETING ✓ ✓ Consumers get an opportunity to know about various products that are available in the market. Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
MARKETING MIX PRICE PROMOTION PHYSICAL EVIDENCE PEOPLE PRODUCT PROCESS PLACE if one P-(POSITIONING) IMPORTANCE OF MARKETING ✓ ✓ Consumers get an opportunity to know about various products that are available in the market. Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
MARKETING MIX PRICE PROMOTION PHYSICAL EVIDENCE PEOPLE PRODUCT PROCESS PLACE if one P-(POSITIONING) IMPORTANCE OF MARKETING ✓ ✓ Consumers get an opportunity to know about various products that are available in the market. Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
MARKETING MIX PRICE PROMOTION PHYSICAL EVIDENCE PEOPLE PRODUCT PROCESS PLACE if one P-(POSITIONING) IMPORTANCE OF MARKETING ✓ ✓ Consumers get an opportunity to know about various products that are available in the market. Marketing fosters healthy competition among brands and this increase the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Gives chance to companies of all sizes to ______
