Understanding the Role of Marketing in Business

Understanding the needs, wants, and desires of customers (correct)

Creating value for customers and society

Developing and pricing products

Distributing and promoting products and services

Nonprofit Organizations only

For-Profit Organizations only

Both For-Profit and Nonprofit Organizations (correct)

Government Agencies

Production era, Selling era, Value era, Relationship era (correct)

Manufacturing era, Merchandising era, Customer-centric era, CRM era

Supply era, Demand era, Sales era, Customer era

Utility era, Transaction era, Customer focus era, Partnership era

<p>Marketing products, product lines, and a product mix</p> Signup and view all the answers

<p>Everywhere by profit-oriented firms and more by nonprofits</p> Signup and view all the answers