Podcast
Questions and Answers
Which orientation believes that consumers will not buy enough of the company’s products unless it undertakes pressure selling tactics and heavy promotion efforts?
Which orientation believes that consumers will not buy enough of the company’s products unless it undertakes pressure selling tactics and heavy promotion efforts?
- Customer Orientation
- Product Orientation
- Production Orientation
- Selling Orientation (correct)
What was Henry Ford's belief about reducing costs and its impact on consumer behavior?
What was Henry Ford's belief about reducing costs and its impact on consumer behavior?
- Consumers will not buy products with reduced costs
- Cost reduction will not impact consumer behavior
- Reducing costs will lead to increased preference for the product (correct)
- Reducing costs will reduce the quality of the product
Which company in the text exemplifies a strong focus on innovative features, quality, and performance according to the product concept?
Which company in the text exemplifies a strong focus on innovative features, quality, and performance according to the product concept?
- Ford
- Egypt Telecom
- Apple (correct)
- Samsung
What type of goods do companies following the selling orientation typically promote using pressure selling tactics?
What type of goods do companies following the selling orientation typically promote using pressure selling tactics?
Which orientation believes that continuous improvements in product quality are crucial for company success?
Which orientation believes that continuous improvements in product quality are crucial for company success?
What color were telephone instruments originally produced in by Egypt Telecom due to its monopoly?
What color were telephone instruments originally produced in by Egypt Telecom due to its monopoly?
In the context of marketing orientations, what was the main concern of Henry Ford regarding customers' preferences?
In the context of marketing orientations, what was the main concern of Henry Ford regarding customers' preferences?
Which orientation is primarily focused on reducing production costs to make products more affordable?
Which orientation is primarily focused on reducing production costs to make products more affordable?
What type of consumer products are promoted using pressure selling tactics according to the selling orientation?
What type of consumer products are promoted using pressure selling tactics according to the selling orientation?
Which company exemplifies focusing on the most innovative features, quality, and performance according to the product concept?
Which company exemplifies focusing on the most innovative features, quality, and performance according to the product concept?
Flashcards are hidden until you start studying
