Podcast
Questions and Answers
What is the first step in developing a tactical marketing plan according to the text?
What is the first step in developing a tactical marketing plan according to the text?
- Identifying specific objectives
- Downloading the detailed tactics form
- Creating big strategic themes
- Brainstorming marketing tactics (correct)
Why is PR mentioned as an example in the text?
Why is PR mentioned as an example in the text?
- To explain how to create big strategic themes
- To highlight the importance of content notes
- To show how to identify target audience
- To demonstrate tactics that can sit under community value (correct)
What should the detailed tactics form include according to the text?
What should the detailed tactics form include according to the text?
- Specific objectives and target audience (correct)
- Key insights from market research
- Business objectives
- Strategic imperatives
How does the text suggest moving on to flesh out a marketing plan after the first draft?
How does the text suggest moving on to flesh out a marketing plan after the first draft?
Why is it mentioned in the text that PR can sit across all strategic imperatives?
Why is it mentioned in the text that PR can sit across all strategic imperatives?
What does the text recommend doing once confident that all tactics align with strategic goals?
What does the text recommend doing once confident that all tactics align with strategic goals?
Why is it suggested in the text to wait for the PR section later in the course if unfamiliar with PR?
Why is it suggested in the text to wait for the PR section later in the course if unfamiliar with PR?
What is the purpose of putting strategic themes into work streams according to the text?
What is the purpose of putting strategic themes into work streams according to the text?
What is recommended after completing a first draft of a tactical plan according to the text?
What is recommended after completing a first draft of a tactical plan according to the text?
Why is it important to roll up strategic imperatives into big strategic themes as mentioned in the text?
Why is it important to roll up strategic imperatives into big strategic themes as mentioned in the text?
Flashcards are hidden until you start studying
