10 Questions
What is the first step in developing a tactical marketing plan according to the text?
Brainstorming marketing tactics
Why is PR mentioned as an example in the text?
To demonstrate tactics that can sit under community value
What should the detailed tactics form include according to the text?
Specific objectives and target audience
How does the text suggest moving on to flesh out a marketing plan after the first draft?
By completing the detailed tactics form
Why is it mentioned in the text that PR can sit across all strategic imperatives?
To highlight its versatility in contributing to multiple goals
What does the text recommend doing once confident that all tactics align with strategic goals?
Completing the detailed tactics form
Why is it suggested in the text to wait for the PR section later in the course if unfamiliar with PR?
To allow for a more comprehensive understanding of PR later on
What is the purpose of putting strategic themes into work streams according to the text?
To align with business objectives
What is recommended after completing a first draft of a tactical plan according to the text?
Completing the detailed tactics form
Why is it important to roll up strategic imperatives into big strategic themes as mentioned in the text?
To provide a clear understanding of business goals
Test your knowledge on various marketing tactics such as billboards, TV ads, social media marketing, viral content campaigns, webinars, newsletters, and more. Explore the endless list of strategies that can help achieve marketing goals.
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