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Marketing Tactics Quiz

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Questions and Answers

What is the first step in developing a tactical marketing plan according to the text?

Identifying specific objectives
Downloading the detailed tactics form
Creating big strategic themes
Brainstorming marketing tactics (correct)

Why is PR mentioned as an example in the text?

To explain how to create big strategic themes
To highlight the importance of content notes
To show how to identify target audience
To demonstrate tactics that can sit under community value (correct)

What should the detailed tactics form include according to the text?

Specific objectives and target audience (correct)
Key insights from market research
Business objectives
Strategic imperatives

How does the text suggest moving on to flesh out a marketing plan after the first draft?

By completing the detailed tactics form (D) Signup and view all the answers

Why is it mentioned in the text that PR can sit across all strategic imperatives?

To highlight its versatility in contributing to multiple goals (A) Signup and view all the answers

What does the text recommend doing once confident that all tactics align with strategic goals?

Completing the detailed tactics form (D) Signup and view all the answers

Why is it suggested in the text to wait for the PR section later in the course if unfamiliar with PR?

To allow for a more comprehensive understanding of PR later on (C) Signup and view all the answers

What is the purpose of putting strategic themes into work streams according to the text?

To align with business objectives (C) Signup and view all the answers

What is recommended after completing a first draft of a tactical plan according to the text?

Completing the detailed tactics form (D) Signup and view all the answers

Why is it important to roll up strategic imperatives into big strategic themes as mentioned in the text?

To provide a clear understanding of business goals (B) Signup and view all the answers

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