Marketing Systems and Distribution Channels Quiz

<p>Actively engaging customers in the shopping experience (A)</p> Signup and view all the answers

<p>Omni-channel Marketing (C)</p> Signup and view all the answers

<p>Members work independently with self-interest as the primary driver. (A)</p> Signup and view all the answers

<p>Credit offerings (A)</p> Signup and view all the answers

<p>Cooperation among members at different levels. (C)</p> Signup and view all the answers

<p>Implementing multiple channels simultaneously. (B)</p> Signup and view all the answers

<p>Facilitate the movement of finished goods to consumers (B)</p> Signup and view all the answers

<p>Public relations campaigns (C)</p> Signup and view all the answers

<p>A manufacturer using a wholesaler to sell to retailers (D)</p> Signup and view all the answers

<p>Purchasing large quantities for smaller retail sales (C)</p> Signup and view all the answers

<p>Offering a variety of products from a single seller (C)</p> Signup and view all the answers

<p>Direct manufacturing of the products (D)</p> Signup and view all the answers

<p>To deliver consistent messaging across platforms (A)</p> Signup and view all the answers

<p>It convinces consumers to avoid a specific brand. (B)</p> Signup and view all the answers

<p>Competing messages in the marketplace (B)</p> Signup and view all the answers

<p>Medium (B)</p> Signup and view all the answers

<p>Competing brands (C)</p> Signup and view all the answers

<p>Earned Media (B)</p> Signup and view all the answers

<p>Paid Media (A)</p> Signup and view all the answers

<p>Owned Media (B)</p> Signup and view all the answers

<p>Word of Mouth (C)</p> Signup and view all the answers

<p>Direct Marketing (A)</p> Signup and view all the answers

<p>To blend digital and physical retail experiences (A)</p> Signup and view all the answers

<p>Advertising (D)</p> Signup and view all the answers

<p>Owned media (B)</p> Signup and view all the answers

<p>Personal Selling and Public Relations (A)</p> Signup and view all the answers

<p>Advertising (B)</p> Signup and view all the answers

<p>To attract and retain a clearly defined audience (C)</p> Signup and view all the answers

<p>Guided meditation sessions (A)</p> Signup and view all the answers

<p>People using technology to share and obtain information from each other (A)</p> Signup and view all the answers

<p>YouTube, Facebook, Instagram (A)</p> Signup and view all the answers

<p>Available resources for content creation and management (D)</p> Signup and view all the answers

<p>Moves goods directly from producer to consumer (D)</p> Signup and view all the answers

<p>Administered (A)</p> Signup and view all the answers

<p>Breaking bulk (B)</p> Signup and view all the answers

<p>Multiple independent firms partnering at the same level (D)</p> Signup and view all the answers

<p>They incorporate multiple intermediaries in the process. (A)</p> Signup and view all the answers

A series of firms or individuals that moves finished goods from the manufacturer to the consumer.

A distribution channel where the producer sells goods directly to the consumer without intermediaries.

A distribution channel that uses intermediaries like wholesalers and retailers to get goods to consumers.

Intermediaries buy large quantities from producers and sell smaller quantities to consumers.

Intermediaries offer a variety of products from different producers.

A multi-level distribution channel where members act independently, focusing on their own self-interest while still maintaining fair dealings.

A distribution channel with formal cooperation among multiple levels of members.

Using multiple marketing channels at once; e.g., direct sales, distributors, retailers.

The risk a retailer takes when buying a product from a manufacturer, especially in the case of unwanted inventory.

Distribution channels make things easier by simplifying steps to get products to customers, reducing steps needed.

A formalized collaboration between members at different levels of a distribution channel, aiming for a shared goal.

A VMS where a dominant member exerts power to coordinate independent channel members.

Disagreements arising between firms in a distribution channel due to incompatible goals, communication issues, or role conflicts.

Retail strategies that focus on creating engaging experiences to draw customers into stores.

Planning, executing, and evaluating coordinated brand communication programs over time to deliver consistent messaging across platforms to target audiences.

1. Informs consumers about new goods and services. 2. Reminds consumers to continue using certain brands. 3. Persuades consumers to choose one brand over others. 4. Builds relationships with customers.

The company or individual that originates the marketing communication message.

The content of marketing communication, delivered through various channels like advertising, public relations, sales promotion, etc.

The target audience or consumer who receives the marketing communication message.

Media coverage generated through positive customer engagement and interactions. It includes mentions, shares, reposts, and reviews.

Channels directly controlled by a brand, such as websites, mobile apps, blogs, and social media profiles.

Advertising strategies where you pay for placements and reach. Examples include per-click ads, display ads, retargeting ads, and social media ads.

The combination of earned, owned, and paid media strategies to create a holistic marketing approach.

The extent to which marketers can influence the message and reach their target audience. High control is seen in advertising and promotions, while low control is seen in word-of-mouth.

A strategic approach to creating and sharing valuable, relevant, and consistent content to attract and keep a specific audience, aiming to drive profitable customer actions.

A social trend where people rely on each other (friends, family) for news and information, instead of traditional sources like news channels or institutions.

An expert who is highly respected in their field, offering innovative ideas and turning them into reality.

YouTube, Facebook, and Instagram are the most popular social media platforms among adults in the United States.

Brands need to consider their resources (budget, staff, skills) when deciding which social media platforms to use.

A marketing strategy that combines digital and physical retail experiences, creating a seamless and integrated shopping journey for customers.

A strategy where all marketing efforts across different platforms (e.g., social media, advertising, PR) deliver a consistent message and brand image.

A spectrum of marketing strategies ranked by their credibility, with advertising at the highest and word-of-mouth at the lowest.

An administered VMS has one dominant company controlling multiple layers of the channel, like a large retailer dictating how smaller suppliers operate.

Partnerships between firms at the same level of the distribution channel, like two retailers collaborating to reach more customers.

Intermediaries buy products in large quantities from producers and then sell them in smaller amounts to consumers.

B2B focuses on businesses selling to other businesses, while B2C involves businesses selling directly to individual consumers.

Channel conflicts occur when companies within the same distribution chain have conflicting goals, communication problems, or disputes over roles and responsibilities.