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Marketing Strategy Capstone Project on AsalaTea Brand

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Questions and Answers

What type of sweetening solutions does AsalaTea offer?

Only traditional Moroccan blends

No sweetening solutions, only herbal infusions

Both traditional Moroccan blends and diabetic-friendly options sweetened with stevia (correct)

Only diabetic-friendly options sweetened with stevia

What unique packaging solution does AsalaTea offer?

Zero-waste, plantable packaging (correct)

Reusable glass containers

Compostable packaging

Recyclable packaging

How does AsalaTea position itself in the market?

As a mass-market brand

As a budget-friendly brand

As a niche, specialty brand

As a premium brand (correct)

Which of the following is not mentioned as a distribution channel for AsalaTea products?

Physical retail stores Signup and view all the answers

What is the primary purpose of AsalaTea's promotion efforts?

To build brand awareness and generate interest Signup and view all the answers

What is the key element of AsalaTea's Unique Selling Proposition (USP)?

The diverse range of herbal infusions and innovative sweetening solutions Signup and view all the answers

What is the primary positioning strategy for AsalaTea?

A premium brand celebrating Moroccan herbal infusion heritage Signup and view all the answers

Which of the following is NOT one of AsalaTea's target audiences?

Budget-conscious consumers looking for affordable options Signup and view all the answers

What aspect of AsalaTea's product offering is emphasized?

Variety of flavors to cater to different tastes Signup and view all the answers

Which of the following statements about AsalaTea's sourcing is true?

They source only the finest herbs and botanicals from Morocco Signup and view all the answers

What aspect of Moroccan culture does AsalaTea aim to capture in its products?

The essence of Moroccan culture in every sip Signup and view all the answers

Which of the following is NOT mentioned as a target audience for AsalaTea?

Individuals seeking caffeinated beverage alternatives Signup and view all the answers