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Questions and Answers
What is a key element in building top-of-mind awareness?
What does a frequency media strategy aim to achieve?
Why is it difficult to change existing habits of consumers?
What is NOT a key objective of a frequency strategy mentioned in the text?
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How does a comms strategy help in building top-of-mind awareness?
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What should a frequency media strategy do to maintain engagement according to the text?
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What is the purpose of a frequency media strategy in brand positioning?
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Which of the following is NOT a key aspect of building top of mind awareness for a brand?
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What is the main focus of a brand positioning statement?
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Why are emotional benefits important in building brand meaning?
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What makes a brand positioning distinctive and valid for the long term?
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Which key element contributes to consumers making a brand 'their brand' according to the text?
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What is the main objective of a frequency strategy?
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Which of the following is NOT a key to building top of mind awareness?
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What is unprompted awareness in terms of brand awareness?
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How does a frequency strategy contribute to building brand meaning?
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Which level of brand awareness involves being the first brand that comes to mind when thinking of a specific category?
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What is the purpose of a comms strategy in building top of mind awareness?
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