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Marketing Strategies: Brand Positioning

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Questions and Answers

What is the primary benefit of creating multiple copies of a brand positioning map?

To analyze competitors in a specific area
To create a distinct map for each attribute set (correct)
To identify the values of the target audience
To determine the unique selling point of a product

What is the key to success for brands, according to the text?

Focusing on the unique selling point
Focusing on the competitive advantage
Focusing on quality and pricing
Focusing on shared values with the target audience (correct)

What is the purpose of a brand positioning map?

To compare a brand with its competitors in a given area (correct)
To identify the target audience
To determine the competitive advantage
To create a unique selling point

What should customer-facing employees embody, according to the text?

The company's key values and brand (B) Signup and view all the answers

What is the characteristic of Starbucks' strategy, as mentioned in the text?

Focus on quality (B) Signup and view all the answers

What is the significance of a brand positioning map, according to the text?

It helps in comparing a brand with its competitors (D) Signup and view all the answers

What is the key characteristic of a brand's positioning strategy, according to the text?

Alignment with target audience values (C) Signup and view all the answers

What is the benefit of using a lighthearted tone in sales talks, according to the text?

It helps in aligning with the company's brand values (A) Signup and view all the answers

What is the purpose of a brand's positioning strategy, according to the text?

To align with the target audience's values (A) Signup and view all the answers

What is the key difference between Starbucks' and Dunkin's branding, according to the text?

Color scheme (B) Signup and view all the answers