Podcast
Questions and Answers
Which concept believes that consumers will favor products that offer the most in quality, performance, and innovative features?
Which concept believes that consumers will favor products that offer the most in quality, performance, and innovative features?
- Societal Marketing Orientation/Concept
- Selling Orientation/Concept
- Marketing Orientation/Concept
- Product Orientation/Concept (correct)
What is the main focus of the selling concept?
What is the main focus of the selling concept?
- Innovative features
- Consumer preferences
- Quality improvement
- Heavy promotion efforts (correct)
Which concept believes that consumers won't buy enough of the company's products without aggressive selling and promotions?
Which concept believes that consumers won't buy enough of the company's products without aggressive selling and promotions?
- Marketing Orientation/Concept
- Product Orientation/Concept
- Selling Orientation/Concept (correct)
- Societal Marketing Orientation/Concept
What kind of products are typically associated with the selling concept?
What kind of products are typically associated with the selling concept?
Which concept focuses on continuous improvement in product quality and features?
Which concept focuses on continuous improvement in product quality and features?
What is the primary belief of the product concept?
What is the primary belief of the product concept?
Which marketing concept is most focused on societal well-being?
Which marketing concept is most focused on societal well-being?
What is the key focus of the marketing concept?
What is the key focus of the marketing concept?
What type of advertising and selling efforts are emphasized by the selling concept?
What type of advertising and selling efforts are emphasized by the selling concept?
Which concept is more likely to prioritize profits over customer satisfaction?
Which concept is more likely to prioritize profits over customer satisfaction?
