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Questions and Answers
Which of the following best describes a market?
What is market segmentation?
Which of the following is a characteristic of a market segment?
What are the variables used for segmentation?
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How can identifying one's unique selling proposition and competitive advantage contribute to a successful marketing plan?
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Which of the following is NOT a characteristic of a market segment?
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What is the purpose of market segmentation?
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What is a market segment?
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What are the steps to target marketing?
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What are the variables used for segmentation?
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