10 Questions
Which of the following best describes a market?
A group of potential and actual buyers of a product
What is market segmentation?
Dividing the market into distinct groups that share similar characteristics
Which of the following is a characteristic of a market segment?
Identifiable
What are the variables used for segmentation?
Geographic, demographic, psychographic, technological
How can identifying one's unique selling proposition and competitive advantage contribute to a successful marketing plan?
By targeting a specific market segment
Which of the following is NOT a characteristic of a market segment?
Inaccessible
What is the purpose of market segmentation?
To divide the market into distinct groups
What is a market segment?
A subgroup of the total consumer market
What are the steps to target marketing?
Dividing the market into distinct groups, identifying market needs and wants, and developing market coverage strategies
What are the variables used for segmentation?
Geographical, demographic, psychographic, and behavioral
Test your knowledge on market segmentation and the importance of identifying your target market. This quiz covers topics such as market coverage strategies and unique selling propositions. Perfect for those studying marketing or looking to improve their understanding of market segmentation.
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