Podcast
Questions and Answers
What is a key goal of marketing for a company?
What is a key goal of marketing for a company?
What is an example of a marketing strategy involving personalization and prediction?
What is an example of a marketing strategy involving personalization and prediction?
How can small businesses build awareness of their brand among a larger audience?
How can small businesses build awareness of their brand among a larger audience?
What is a demonstrated effort to elevate customer satisfaction?
What is a demonstrated effort to elevate customer satisfaction?
Signup and view all the answers
What are the types of traditional advertising mediums mentioned in the text?
What are the types of traditional advertising mediums mentioned in the text?
Signup and view all the answers
What does investing in advertising help small businesses achieve?
What does investing in advertising help small businesses achieve?
Signup and view all the answers
What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?
What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?
Signup and view all the answers
Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?
Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?
Signup and view all the answers
What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?
What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?
Signup and view all the answers
What is the most common platform for pay-per-click (PPC) advertising?
What is the most common platform for pay-per-click (PPC) advertising?
Signup and view all the answers
Which type of advertising is more difficult to measure the success of compared to digital and social advertising?
Which type of advertising is more difficult to measure the success of compared to digital and social advertising?
Signup and view all the answers
What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?
What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?
Signup and view all the answers
Which type of advertising is a form of search engine marketing (SEM)?
Which type of advertising is a form of search engine marketing (SEM)?
Signup and view all the answers
Which type of advertising was the primary method for small businesses before the advent of digital advertising?
Which type of advertising was the primary method for small businesses before the advent of digital advertising?
Signup and view all the answers
What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?
What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?
Signup and view all the answers
What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?
What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?
Signup and view all the answers
