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Marketing Strategies and Types Quiz

Test your knowledge on the various strategies and types of marketing used to propel company growth and attract and retain customers. Learn about personalization, prediction, and problem-solving approaches in marketing.

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@WillingCarbon
1/16
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Questions and Answers

What is a key goal of marketing for a company?

Retaining existing customers

What is an example of a marketing strategy involving personalization and prediction?

Matching products with customers' needs

How can small businesses build awareness of their brand among a larger audience?

By investing in a variety of advertising approaches

What is a demonstrated effort to elevate customer satisfaction?

<p>Removing any difficulties with the product or service</p> Signup and view all the answers

What are the types of traditional advertising mediums mentioned in the text?

<p>Newspapers, radio, local TV</p> Signup and view all the answers

What does investing in advertising help small businesses achieve?

<p>Boosting client base and earnings</p> Signup and view all the answers

What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?

<p>Social Media Advertising</p> Signup and view all the answers

Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?

<p>Pay-Per-Click Advertising</p> Signup and view all the answers

What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?

<p>Mobile Advertising</p> Signup and view all the answers

What is the most common platform for pay-per-click (PPC) advertising?

<p>Google Ads</p> Signup and view all the answers

Which type of advertising is more difficult to measure the success of compared to digital and social advertising?

<p>Print Advertising</p> Signup and view all the answers

What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?

<p>Mobile Advertising</p> Signup and view all the answers

Which type of advertising is a form of search engine marketing (SEM)?

<p>Pay-Per-Click Advertising</p> Signup and view all the answers

Which type of advertising was the primary method for small businesses before the advent of digital advertising?

<p>Print Advertising</p> Signup and view all the answers

What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?

<p>Retail Store</p> Signup and view all the answers

What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?

<p>Pay-Per-Click Advertising</p> Signup and view all the answers

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