Questions and Answers
What is a key goal of marketing for a company?
Retaining existing customers
What is an example of a marketing strategy involving personalization and prediction?
Matching products with customers' needs
How can small businesses build awareness of their brand among a larger audience?
By investing in a variety of advertising approaches
What is a demonstrated effort to elevate customer satisfaction?
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What are the types of traditional advertising mediums mentioned in the text?
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What does investing in advertising help small businesses achieve?
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What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?
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Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?
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What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?
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What is the most common platform for pay-per-click (PPC) advertising?
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Which type of advertising is more difficult to measure the success of compared to digital and social advertising?
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What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?
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Which type of advertising is a form of search engine marketing (SEM)?
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Which type of advertising was the primary method for small businesses before the advent of digital advertising?
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What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?
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What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?
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