Podcast
Questions and Answers
What is a key goal of marketing for a company?
What is a key goal of marketing for a company?
- Reducing customer satisfaction
- Investing in advertising
- Retaining existing customers (correct)
- Minimizing brand awareness
What is an example of a marketing strategy involving personalization and prediction?
What is an example of a marketing strategy involving personalization and prediction?
- Matching products with customers' needs (correct)
- Minimizing brand awareness
- Focusing on digital ad platforms
- Elevating customer satisfaction
How can small businesses build awareness of their brand among a larger audience?
How can small businesses build awareness of their brand among a larger audience?
- By focusing on digital ad platforms only
- By investing in traditional advertising mediums only
- By investing in a variety of advertising approaches (correct)
- By reducing customer satisfaction
What is a demonstrated effort to elevate customer satisfaction?
What is a demonstrated effort to elevate customer satisfaction?
What are the types of traditional advertising mediums mentioned in the text?
What are the types of traditional advertising mediums mentioned in the text?
What does investing in advertising help small businesses achieve?
What does investing in advertising help small businesses achieve?
What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?
What is a popular choice for small businesses due to its relatively affordable cost and the ability to target a specific audience?
Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?
Which type of online advertising requires advertisers to pay a fee every time a user clicks on their ads?
What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?
What type of digital advertising serves ads only on mobile devices, including smartphones and tablets?
What is the most common platform for pay-per-click (PPC) advertising?
What is the most common platform for pay-per-click (PPC) advertising?
Which type of advertising is more difficult to measure the success of compared to digital and social advertising?
Which type of advertising is more difficult to measure the success of compared to digital and social advertising?
What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?
What type of advertising strategy can pay off for small businesses, especially considering that 84% of adult customers under the age of 30 are most likely to shop online using a mobile device?
Which type of advertising is a form of search engine marketing (SEM)?
Which type of advertising is a form of search engine marketing (SEM)?
Which type of advertising was the primary method for small businesses before the advent of digital advertising?
Which type of advertising was the primary method for small businesses before the advent of digital advertising?
What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?
What type of small business needs to be sure to choose types of advertising that fit their budget and make sense for their business model?
What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?
What is a great option for small businesses with limited budgets, as businesses make $2 in revenue on average for every $1 they spend on it according to WordStream?
