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Questions and Answers
Which of the AMA's Seven Big Problems in Marketing is the company addressing by converting paper documents to electronic forms?
Which of the AMA's Seven Big Problems in Marketing is the company addressing by converting paper documents to electronic forms?
- Targeting high-value sources of growth
- Using incremental innovation to enhance operations
- Implementing a digital transformation (correct)
- Dealing with an omni-channel world
Which two concepts are core to marketing?
Which two concepts are core to marketing?
- Alternatives and extras
- Capacity and production
- Value and exchange (correct)
- Growth and sustainability
What is the focus of the popcorn company that is expanding its business to e-commerce?
What is the focus of the popcorn company that is expanding its business to e-commerce?
- Reducing production costs
- Implementing digital marketing strategies
- Increasing market share
- Producing high quality gourmet popcorn (correct)
What is the purpose of the chief information officer's task to convert paper documents to electronic forms?
What is the purpose of the chief information officer's task to convert paper documents to electronic forms?
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What is the chief information officer's role in the company's discussion of marketing strategies?
What is the chief information officer's role in the company's discussion of marketing strategies?
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