Marketing Strategies and Challenges
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Questions and Answers

Which of the AMA's Seven Big Problems in Marketing is the company addressing by converting paper documents to electronic forms?

  • Targeting high-value sources of growth
  • Using incremental innovation to enhance operations
  • Implementing a digital transformation (correct)
  • Dealing with an omni-channel world

    • Which two concepts are core to marketing?

  • Alternatives and extras
  • Capacity and production
  • Value and exchange (correct)
  • Growth and sustainability

    • What is the focus of the popcorn company that is expanding its business to e-commerce?

  • Reducing production costs
  • Implementing digital marketing strategies
  • Increasing market share
  • Producing high quality gourmet popcorn (correct)

    • What is the purpose of the chief information officer's task to convert paper documents to electronic forms?

    <p>To improve online presence</p> Signup and view all the answers

    What is the chief information officer's role in the company's discussion of marketing strategies?

    <p>To improve the company's online presence</p> Signup and view all the answers

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