Podcast
Questions and Answers
Defining the goals of the research is the first phase in the marketing research process.
Defining the goals of the research is the first phase in the marketing research process.
True
The research plan in the marketing research process includes deciding on the sample and research methodology to be used.
The research plan in the marketing research process includes deciding on the sample and research methodology to be used.
True
In the marketing research process, obtaining the information involves solely selecting the information sources.
In the marketing research process, obtaining the information involves solely selecting the information sources.
False
Interpreting the results is done before drafting the report in the marketing research process.
Interpreting the results is done before drafting the report in the marketing research process.
Signup and view all the answers
The final phase of the marketing research process is developing a marketing strategy based on the results.
The final phase of the marketing research process is developing a marketing strategy based on the results.
Signup and view all the answers
Designing the research plan includes defining the specific information to be searched for and deciding on the sample and research methodology to be used.
Designing the research plan includes defining the specific information to be searched for and deciding on the sample and research methodology to be used.
Signup and view all the answers
The researcher interprets the data before drafting the report in the marketing research process.
The researcher interprets the data before drafting the report in the marketing research process.
Signup and view all the answers
Identifying the problem is the last step in defining the goals of the research in the marketing research process.
Identifying the problem is the last step in defining the goals of the research in the marketing research process.
Signup and view all the answers
Drafting the report is the final step in reflecting the marketing research process in a report to be presented to the customer.
Drafting the report is the final step in reflecting the marketing research process in a report to be presented to the customer.
Signup and view all the answers
Selecting the sample size and sampling procedure is part of obtaining information in the marketing research process.
Selecting the sample size and sampling procedure is part of obtaining information in the marketing research process.
Signup and view all the answers
Designing the research plan in the marketing research process involves only defining the specific information to be searched for.
Designing the research plan in the marketing research process involves only defining the specific information to be searched for.
Signup and view all the answers
In the marketing research process, interpreting the results is conducted before obtaining the information.
In the marketing research process, interpreting the results is conducted before obtaining the information.
Signup and view all the answers
Drafting the report is not part of the marketing research process.
Drafting the report is not part of the marketing research process.
Signup and view all the answers
Selecting the sample size and sampling procedure is solely part of defining the goals of the research in the marketing research process.
Selecting the sample size and sampling procedure is solely part of defining the goals of the research in the marketing research process.
Signup and view all the answers
The last step in the marketing research process is reflecting the research process in a report to be presented to the customer.
The last step in the marketing research process is reflecting the research process in a report to be presented to the customer.
Signup and view all the answers
