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Marketing Research Process Overview
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Marketing Research Process Overview

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Questions and Answers

What characteristics should objectives possess to be deemed effective?

  • Vague, measurable, and time-bound
  • Ambiguous, clear, and flexible
  • General, resource-bound, and flexible
  • Definite, specific, and attainable (correct)

    • What tense should be used for the proposal in a research paper?

  • Future tense
  • Past tense
  • Present tense (correct)
  • Any tense is acceptable

    • Which of the following best describes the purpose of the introduction section in a research paper?

  • To provide references and reading materials
  • To outline how the research was conducted
  • To summarize the significance and background of the problem (correct)
  • To detail the statistical tests performed

    • What should the Methodology section include?

    <p>A detailed account of how the research was performed</p> Signup and view all the answers

    In which section of a research paper would you describe the results of statistical tests?

    <p>Results &amp; Discussion</p> Signup and view all the answers

    What is a necessary aspect of the Literature Review section?

    <p>Providing summaries of other authors' works on related topics</p> Signup and view all the answers

    Why is it essential to use non-biased action verbs in research objectives?

    <p>To ensure clarity and neutrality in the objectives</p> Signup and view all the answers

    Which option is NOT a recommended action verb for writing objectives?

    <p>To speculate</p> Signup and view all the answers

    What is a primary purpose of the Discussion section in a research paper?

    <p>To summarize the results and discuss implications.</p> Signup and view all the answers

    Which component should NOT be included in the Conclusion section of a research paper?

    <p>New findings and research data.</p> Signup and view all the answers

    In which section of a research paper would you expect to find all sources of information cited?

    <p>References.</p> Signup and view all the answers

    What is one of the constraints that may hinder crafting a research proposal in marketing?

    <p>Difficulty in selecting the correct topic.</p> Signup and view all the answers

    What does problem-identification research primarily discover?

    <p>Potential dilemmas or opportunities.</p> Signup and view all the answers

    Which of the following best describes brand image?

    <p>Customer perceptions of a brand.</p> Signup and view all the answers

    When crafting a research proposal, what should be clear about the research topic?

    <p>It should adequately reflect the intended investigation.</p> Signup and view all the answers

    What must be assessed to influence brand image positively?

    <p>Customers' current perceptions and desires.</p> Signup and view all the answers

    What is the primary purpose of testing new or revised products?

    <p>To identify ways to modify existing products</p> Signup and view all the answers

    Which of the following factors should be evaluated to determine the effectiveness of advertising?

    <p>The appropriateness of the advertising budget</p> Signup and view all the answers

    What theme relates to consumers' impulsive behavior?

    <p>Impulse Buying and Factors That Trigger It</p> Signup and view all the answers

    In promotional research, why is it important to check the type of ads used?

    <p>To determine which ads are most effective</p> Signup and view all the answers

    Which theme discusses the influence of social media in marketing?

    <p>The Role Social Media in the Marketing of the XXI Century</p> Signup and view all the answers

    What is a benefit mentioned regarding promotional strategies?

    <p>Increasing customer retention and acquisition</p> Signup and view all the answers

    How does the content suggest exploring themes for research?

    <p>Look for suggested themes that match your research interest</p> Signup and view all the answers

    Which of the following factors does NOT directly relate to promotional research?

    <p>Analyzing customer feedback on products</p> Signup and view all the answers

    What does market potential refer to?

    <p>An estimate of a product’s potential profit.</p> Signup and view all the answers

    How is market share defined?

    <p>Percentage of total product sales compared to competitors.</p> Signup and view all the answers

    Which research type focuses on where and how a product should be sold?

    <p>Distribution research.</p> Signup and view all the answers

    What is the primary objective of pricing research?

    <p>To set the ideal price for maximizing profits.</p> Signup and view all the answers

    What does market segmentation involve?

    <p>Grouping customers by similar backgrounds or purchase behaviors.</p> Signup and view all the answers

    What type of data is necessary to understand market segments accurately?

    <p>Both qualitative and quantitative data.</p> Signup and view all the answers

    Which of the following statements is true regarding pricing strategies?

    <p>Increased prices may still maximize profits if customer sensitivity is low.</p> Signup and view all the answers

    What is the first step in problem-solving research?

    <p>Identifying the marketing problem.</p> Signup and view all the answers

    What is the purpose of the title page in a research paper?

    <p>To identify the paper's title, authors, and their affiliations</p> Signup and view all the answers

    What should be avoided when creating a research title?

    <p>Using abbreviations and value judgments</p> Signup and view all the answers

    What is a key characteristic of a well-written abstract?

    <p>It provides a brief overview of the entire study</p> Signup and view all the answers

    Which step is NOT part of writing a research proposal?

    <p>Creating a marketing plan</p> Signup and view all the answers

    What is the first step advised for writing objectives in a research paper?

    <p>Develop the general objective</p> Signup and view all the answers

    Which of the following should be included in the institutional affiliation on the title page?

    <p>Funding information</p> Signup and view all the answers

    What is considered a general guideline for creating a research title?

    <p>It should condense the paper’s contents in few words, ideally 15 or less</p> Signup and view all the answers

    What is the function of the introduction section in a research paper?

    <p>To provide the background and context for the research topic</p> Signup and view all the answers

    Study Notes

    Marketing Research Process

    • The research process includes defining the problem, proposing a research topic, explaining different parts of a proposal, and writing the proposal itself.
    • Key steps in writing research include developing a clear objective, utilizing structure, and articulating methods and findings effectively.

    Title Page

    • The title page includes the paper's title, author's name, running head, and institutional affiliation.
    • Avoid value judgments, obvious phrasing, taxonomic terms, chemical formulas, and excessive abbreviations in the title.

    Abstract

    • An abstract summarizes the study in one paragraph, typically no more than 250 words, providing an overview of the research conducted.

    Introduction

    • Introduce the research problem with background context and importance, summarizing the research purpose and its significance.
    • Establish general and specific objectives that are SMART (Specific, Measurable, Attainable, Resource-bound, and Time-bound) and use non-biased action verbs.

    Literature Review (RRL)

    • This section includes summaries of related works, ensuring that sources are reputable and closely related to the research topic.

    Methodology

    • Details how the research was performed, describing participants, study design, materials, and procedures in enough detail for replication.

    Results & Discussion

    • Focus on data collected, results, analysis procedures, and interpretation of findings.
    • Discuss significance, implications, limitations, and future research directions.

    Conclusion

    • Restate the thesis and summarize key components like methodology, data analysis, and results to reinforce overall findings.

    References

    • Cite all academic materials used in the research following specific citation formats such as APA, Harvard, MLA, or Chicago/Turabian.

    Marketing Research Proposal Constraints

    • Proposals act as the skeletal framework for research, outlining goals and direction, thus should avoid common constraints.

    Problem-Identification Research

    • Identifies potential issues or opportunities by exploring factors affecting brand image, market characteristics, market potential, and market share.

    Problem-Solving Research

    • Focuses on solutions for identified marketing issues, including distribution strategies, market segmentation, pricing decisions, product testing, and promotional effectiveness.

    Suggested Research Themes

    • Topics range from how gender influences buying decisions, social media's role in marketing, to the ethics of pharmaceutical marketing, allowing researchers to explore diverse areas of interest.

    Contact Information

    • For further inquiries, reach Fernando P. Ferrer Jr. via email or social media. Office located at SERDAC Luzon.

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    Quiz Team

    Description

    This quiz delves into the step-by-step process of writing a marketing research project, including proposing relevant research topics. It also focuses on key outcomes that learners should achieve in their field of specialization. Gain a deeper understanding of how to effectively conduct marketing research.

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