Podcast
Questions and Answers
What characteristics should objectives possess to be deemed effective?
What characteristics should objectives possess to be deemed effective?
- Vague, measurable, and time-bound
- Ambiguous, clear, and flexible
- General, resource-bound, and flexible
- Definite, specific, and attainable (correct)
What tense should be used for the proposal in a research paper?
What tense should be used for the proposal in a research paper?
- Future tense
- Past tense
- Present tense (correct)
- Any tense is acceptable
Which of the following best describes the purpose of the introduction section in a research paper?
Which of the following best describes the purpose of the introduction section in a research paper?
- To provide references and reading materials
- To outline how the research was conducted
- To summarize the significance and background of the problem (correct)
- To detail the statistical tests performed
What should the Methodology section include?
What should the Methodology section include?
In which section of a research paper would you describe the results of statistical tests?
In which section of a research paper would you describe the results of statistical tests?
What is a necessary aspect of the Literature Review section?
What is a necessary aspect of the Literature Review section?
Why is it essential to use non-biased action verbs in research objectives?
Why is it essential to use non-biased action verbs in research objectives?
Which option is NOT a recommended action verb for writing objectives?
Which option is NOT a recommended action verb for writing objectives?
What is a primary purpose of the Discussion section in a research paper?
What is a primary purpose of the Discussion section in a research paper?
Which component should NOT be included in the Conclusion section of a research paper?
Which component should NOT be included in the Conclusion section of a research paper?
In which section of a research paper would you expect to find all sources of information cited?
In which section of a research paper would you expect to find all sources of information cited?
What is one of the constraints that may hinder crafting a research proposal in marketing?
What is one of the constraints that may hinder crafting a research proposal in marketing?
What does problem-identification research primarily discover?
What does problem-identification research primarily discover?
Which of the following best describes brand image?
Which of the following best describes brand image?
When crafting a research proposal, what should be clear about the research topic?
When crafting a research proposal, what should be clear about the research topic?
What must be assessed to influence brand image positively?
What must be assessed to influence brand image positively?
What is the primary purpose of testing new or revised products?
What is the primary purpose of testing new or revised products?
Which of the following factors should be evaluated to determine the effectiveness of advertising?
Which of the following factors should be evaluated to determine the effectiveness of advertising?
What theme relates to consumers' impulsive behavior?
What theme relates to consumers' impulsive behavior?
In promotional research, why is it important to check the type of ads used?
In promotional research, why is it important to check the type of ads used?
Which theme discusses the influence of social media in marketing?
Which theme discusses the influence of social media in marketing?
What is a benefit mentioned regarding promotional strategies?
What is a benefit mentioned regarding promotional strategies?
How does the content suggest exploring themes for research?
How does the content suggest exploring themes for research?
Which of the following factors does NOT directly relate to promotional research?
Which of the following factors does NOT directly relate to promotional research?
What does market potential refer to?
What does market potential refer to?
How is market share defined?
How is market share defined?
Which research type focuses on where and how a product should be sold?
Which research type focuses on where and how a product should be sold?
What is the primary objective of pricing research?
What is the primary objective of pricing research?
What does market segmentation involve?
What does market segmentation involve?
What type of data is necessary to understand market segments accurately?
What type of data is necessary to understand market segments accurately?
Which of the following statements is true regarding pricing strategies?
Which of the following statements is true regarding pricing strategies?
What is the first step in problem-solving research?
What is the first step in problem-solving research?
What is the purpose of the title page in a research paper?
What is the purpose of the title page in a research paper?
What should be avoided when creating a research title?
What should be avoided when creating a research title?
What is a key characteristic of a well-written abstract?
What is a key characteristic of a well-written abstract?
Which step is NOT part of writing a research proposal?
Which step is NOT part of writing a research proposal?
What is the first step advised for writing objectives in a research paper?
What is the first step advised for writing objectives in a research paper?
Which of the following should be included in the institutional affiliation on the title page?
Which of the following should be included in the institutional affiliation on the title page?
What is considered a general guideline for creating a research title?
What is considered a general guideline for creating a research title?
What is the function of the introduction section in a research paper?
What is the function of the introduction section in a research paper?
Study Notes
Marketing Research Process
- The research process includes defining the problem, proposing a research topic, explaining different parts of a proposal, and writing the proposal itself.
- Key steps in writing research include developing a clear objective, utilizing structure, and articulating methods and findings effectively.
Title Page
- The title page includes the paper's title, author's name, running head, and institutional affiliation.
- Avoid value judgments, obvious phrasing, taxonomic terms, chemical formulas, and excessive abbreviations in the title.
Abstract
- An abstract summarizes the study in one paragraph, typically no more than 250 words, providing an overview of the research conducted.
Introduction
- Introduce the research problem with background context and importance, summarizing the research purpose and its significance.
- Establish general and specific objectives that are SMART (Specific, Measurable, Attainable, Resource-bound, and Time-bound) and use non-biased action verbs.
Literature Review (RRL)
- This section includes summaries of related works, ensuring that sources are reputable and closely related to the research topic.
Methodology
- Details how the research was performed, describing participants, study design, materials, and procedures in enough detail for replication.
Results & Discussion
- Focus on data collected, results, analysis procedures, and interpretation of findings.
- Discuss significance, implications, limitations, and future research directions.
Conclusion
- Restate the thesis and summarize key components like methodology, data analysis, and results to reinforce overall findings.
References
- Cite all academic materials used in the research following specific citation formats such as APA, Harvard, MLA, or Chicago/Turabian.
Marketing Research Proposal Constraints
- Proposals act as the skeletal framework for research, outlining goals and direction, thus should avoid common constraints.
Problem-Identification Research
- Identifies potential issues or opportunities by exploring factors affecting brand image, market characteristics, market potential, and market share.
Problem-Solving Research
- Focuses on solutions for identified marketing issues, including distribution strategies, market segmentation, pricing decisions, product testing, and promotional effectiveness.
Suggested Research Themes
- Topics range from how gender influences buying decisions, social media's role in marketing, to the ethics of pharmaceutical marketing, allowing researchers to explore diverse areas of interest.
Contact Information
- For further inquiries, reach Fernando P. Ferrer Jr. via email or social media. Office located at SERDAC Luzon.
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Description
This quiz delves into the step-by-step process of writing a marketing research project, including proposing relevant research topics. It also focuses on key outcomes that learners should achieve in their field of specialization. Gain a deeper understanding of how to effectively conduct marketing research.
