Marketing Research Process Overview
40 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What characteristics should objectives possess to be deemed effective?

  • Vague, measurable, and time-bound
  • Ambiguous, clear, and flexible
  • General, resource-bound, and flexible
  • Definite, specific, and attainable (correct)

    • What tense should be used for the proposal in a research paper?

  • Future tense
  • Past tense
  • Present tense (correct)
  • Any tense is acceptable

    • Which of the following best describes the purpose of the introduction section in a research paper?

  • To provide references and reading materials
  • To outline how the research was conducted
  • To summarize the significance and background of the problem (correct)
  • To detail the statistical tests performed

    • What should the Methodology section include?

    <p>A detailed account of how the research was performed</p> Signup and view all the answers

    In which section of a research paper would you describe the results of statistical tests?

    <p>Results &amp; Discussion</p> Signup and view all the answers

    What is a necessary aspect of the Literature Review section?

    <p>Providing summaries of other authors' works on related topics</p> Signup and view all the answers

    Why is it essential to use non-biased action verbs in research objectives?

    <p>To ensure clarity and neutrality in the objectives</p> Signup and view all the answers

    Which option is NOT a recommended action verb for writing objectives?

    <p>To speculate</p> Signup and view all the answers

    What is a primary purpose of the Discussion section in a research paper?

    <p>To summarize the results and discuss implications.</p> Signup and view all the answers

    Which component should NOT be included in the Conclusion section of a research paper?

    <p>New findings and research data.</p> Signup and view all the answers

    In which section of a research paper would you expect to find all sources of information cited?

    <p>References.</p> Signup and view all the answers

    What is one of the constraints that may hinder crafting a research proposal in marketing?

    <p>Difficulty in selecting the correct topic.</p> Signup and view all the answers

    What does problem-identification research primarily discover?

    <p>Potential dilemmas or opportunities.</p> Signup and view all the answers

    Which of the following best describes brand image?

    <p>Customer perceptions of a brand.</p> Signup and view all the answers

    When crafting a research proposal, what should be clear about the research topic?

    <p>It should adequately reflect the intended investigation.</p> Signup and view all the answers

    What must be assessed to influence brand image positively?

    <p>Customers' current perceptions and desires.</p> Signup and view all the answers

    What is the primary purpose of testing new or revised products?

    <p>To identify ways to modify existing products</p> Signup and view all the answers

    Which of the following factors should be evaluated to determine the effectiveness of advertising?

    <p>The appropriateness of the advertising budget</p> Signup and view all the answers

    What theme relates to consumers' impulsive behavior?

    <p>Impulse Buying and Factors That Trigger It</p> Signup and view all the answers

    In promotional research, why is it important to check the type of ads used?

    <p>To determine which ads are most effective</p> Signup and view all the answers

    Which theme discusses the influence of social media in marketing?

    <p>The Role Social Media in the Marketing of the XXI Century</p> Signup and view all the answers

    What is a benefit mentioned regarding promotional strategies?

    <p>Increasing customer retention and acquisition</p> Signup and view all the answers

    How does the content suggest exploring themes for research?

    <p>Look for suggested themes that match your research interest</p> Signup and view all the answers

    Which of the following factors does NOT directly relate to promotional research?

    <p>Analyzing customer feedback on products</p> Signup and view all the answers

    What does market potential refer to?

    <p>An estimate of a product’s potential profit.</p> Signup and view all the answers

    How is market share defined?

    <p>Percentage of total product sales compared to competitors.</p> Signup and view all the answers

    Which research type focuses on where and how a product should be sold?

    <p>Distribution research.</p> Signup and view all the answers

    What is the primary objective of pricing research?

    <p>To set the ideal price for maximizing profits.</p> Signup and view all the answers

    What does market segmentation involve?

    <p>Grouping customers by similar backgrounds or purchase behaviors.</p> Signup and view all the answers

    What type of data is necessary to understand market segments accurately?

    <p>Both qualitative and quantitative data.</p> Signup and view all the answers

    Which of the following statements is true regarding pricing strategies?

    <p>Increased prices may still maximize profits if customer sensitivity is low.</p> Signup and view all the answers

    What is the first step in problem-solving research?

    <p>Identifying the marketing problem.</p> Signup and view all the answers

    What is the purpose of the title page in a research paper?

    <p>To identify the paper's title, authors, and their affiliations</p> Signup and view all the answers

    What should be avoided when creating a research title?

    <p>Using abbreviations and value judgments</p> Signup and view all the answers

    What is a key characteristic of a well-written abstract?

    <p>It provides a brief overview of the entire study</p> Signup and view all the answers

    Which step is NOT part of writing a research proposal?

    <p>Creating a marketing plan</p> Signup and view all the answers

    What is the first step advised for writing objectives in a research paper?

    <p>Develop the general objective</p> Signup and view all the answers

    Which of the following should be included in the institutional affiliation on the title page?

    <p>Funding information</p> Signup and view all the answers

    What is considered a general guideline for creating a research title?

    <p>It should condense the paper’s contents in few words, ideally 15 or less</p> Signup and view all the answers

    What is the function of the introduction section in a research paper?

    <p>To provide the background and context for the research topic</p> Signup and view all the answers

    Study Notes

    Marketing Research Process

    • The research process includes defining the problem, proposing a research topic, explaining different parts of a proposal, and writing the proposal itself.
    • Key steps in writing research include developing a clear objective, utilizing structure, and articulating methods and findings effectively.

    Title Page

    • The title page includes the paper's title, author's name, running head, and institutional affiliation.
    • Avoid value judgments, obvious phrasing, taxonomic terms, chemical formulas, and excessive abbreviations in the title.

    Abstract

    • An abstract summarizes the study in one paragraph, typically no more than 250 words, providing an overview of the research conducted.

    Introduction

    • Introduce the research problem with background context and importance, summarizing the research purpose and its significance.
    • Establish general and specific objectives that are SMART (Specific, Measurable, Attainable, Resource-bound, and Time-bound) and use non-biased action verbs.

    Literature Review (RRL)

    • This section includes summaries of related works, ensuring that sources are reputable and closely related to the research topic.

    Methodology

    • Details how the research was performed, describing participants, study design, materials, and procedures in enough detail for replication.

    Results & Discussion

    • Focus on data collected, results, analysis procedures, and interpretation of findings.
    • Discuss significance, implications, limitations, and future research directions.

    Conclusion

    • Restate the thesis and summarize key components like methodology, data analysis, and results to reinforce overall findings.

    References

    • Cite all academic materials used in the research following specific citation formats such as APA, Harvard, MLA, or Chicago/Turabian.

    Marketing Research Proposal Constraints

    • Proposals act as the skeletal framework for research, outlining goals and direction, thus should avoid common constraints.

    Problem-Identification Research

    • Identifies potential issues or opportunities by exploring factors affecting brand image, market characteristics, market potential, and market share.

    Problem-Solving Research

    • Focuses on solutions for identified marketing issues, including distribution strategies, market segmentation, pricing decisions, product testing, and promotional effectiveness.

    Suggested Research Themes

    • Topics range from how gender influences buying decisions, social media's role in marketing, to the ethics of pharmaceutical marketing, allowing researchers to explore diverse areas of interest.

    Contact Information

    • For further inquiries, reach Fernando P. Ferrer Jr. via email or social media. Office located at SERDAC Luzon.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz delves into the step-by-step process of writing a marketing research project, including proposing relevant research topics. It also focuses on key outcomes that learners should achieve in their field of specialization. Gain a deeper understanding of how to effectively conduct marketing research.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser