Podcast
Questions and Answers
What is the first step in the process of identifying the problem in marketing research?
What is the first step in the process of identifying the problem in marketing research?
- Determine the unit of analysis
- Understand the problem background
- Isolate/identify the problem, not the symptoms
- Ascertain your objective (correct)
What does determining the unit of analysis involve in the process of identifying the problem in marketing research?
What does determining the unit of analysis involve in the process of identifying the problem in marketing research?
- Persons, households, spouses, or organizations (correct)
- Translating the marketing problem into researchable objectives
- Understanding the problem background
- Asking relevant questions
What is a hypothesis in the context of translating the marketing problem into researchable objectives?
What is a hypothesis in the context of translating the marketing problem into researchable objectives?
- A formal, testable statement that can be refuted by empirical data (correct)
- An informal statement without testing
- A vague description of the problem
- An assumption without any basis
What is the purpose of isolating/identifying the problem, not the symptoms in marketing research?
What is the purpose of isolating/identifying the problem, not the symptoms in marketing research?
Why is it important to translate the marketing problem into researchable objectives?
Why is it important to translate the marketing problem into researchable objectives?
Which step involves determining what to measure and how to measure it in marketing research?
Which step involves determining what to measure and how to measure it in marketing research?
What is a key consideration when designing a survey?
What is a key consideration when designing a survey?
Why can people sometimes provide inaccurate responses in surveys?
Why can people sometimes provide inaccurate responses in surveys?
When is a probability sample necessary in research?
When is a probability sample necessary in research?
Why should survey questions be worded carefully?
Why should survey questions be worded carefully?
In what situations might an experiment be necessary instead of relying on surveys?
In what situations might an experiment be necessary instead of relying on surveys?
What is a key factor in determining the need for a probability sample?
What is a key factor in determining the need for a probability sample?
