5 Questions
Integrated Marketing Communication (IMC) can increase company profits by up to 20% by blending different promotional tools to deliver a consistent message and strengthen brand-consumer relationships. IMC is now a necessity in the business world, not just a ______, emphasizing the importance of this strategic approach.
buzzword
The key elements of IMC include advertising, sales promotion, public relations, and ______, which together form the promotion mix.
personal selling
Advertising involves paid communication to persuade potential customers, while sales promotion offers short-term incentives to drive immediate product ______.
purchases
Public relations focuses on maintaining a positive public image and building relationships with stakeholders, and personal selling involves direct interaction with customers to facilitate ______.
sales
Integrated Marketing Communication (IMC) can increase company profits by up to 20% by blending different promotional tools to deliver a consistent message and strengthen ______-consumer relationships.
brand
Study Notes
- Integrated Marketing Communication (IMC) can increase company profits by up to 20% by blending different promotional tools to deliver a consistent message and strengthen brand-consumer relationships.
- IMC is now a necessity in the business world, not just a buzzword, emphasizing the importance of this strategic approach.
- The key elements of IMC include advertising, sales promotion, public relations, and personal selling, which together form the promotion mix.
- Advertising involves paid communication to persuade potential customers, while sales promotion offers short-term incentives to drive immediate product purchases.
- Public relations focuses on maintaining a positive public image and building relationships with stakeholders, and personal selling involves direct interaction with customers to facilitate sales.
Learn about the strategic approach of blending promotional tools to deliver a consistent message and strengthen brand-consumer relationships. Explore key elements such as advertising, sales promotion, public relations, and personal selling.
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